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Chris Selmer is an engineering leader with over 20 years of experience building and scaling software products used by millions of people. He has led teams across startups and established companies, focusing on systems that are reliable, performant, and built to last.
At Adwave, Chris is responsible for the engineering foundation behind the platform, translating complex problems in media, data, and automation into simple tools that small businesses can actually use. His work centers on building scalable infrastructure, thoughtful developer systems, and products that disappear into the background while doing their job exceptionally well.
Articles by Chris Selmer
using adwave
How to Edit Your Adwave AI Ad Before Launch
Your first AI-generated ad is a starting point. How to steer regeneration, test free creative variations, and check every detail before your ad airs.
guides
How TV Advertising Complements Your SEO Strategy (2026)
TV advertising drives branded searches, wins the click on rankings you already hold, and feeds the review flywheel. How to run TV and search as one compounding demand engine.
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TV Advertising A/B Testing: Compare Ad Variations (2026)
Free variations and per-creative completion data made TV testable. One hypothesis, one variable, thresholds set in advance: the methodology that replaces the conference-room argument.
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Independence Day Marketing: TV for July 4th (2026)
The biggest gathering weekend of summer, planned in living rooms the last week of June. The ten-day TV countdown, who should advertise, and why the holiday weekend itself is prime streaming time.
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Full-Funnel Advertising With TV at the Center (2026)
Most small business funnels are all bottom: capture with no creation. The three-stage architecture with TV as the demand engine, one story at three altitudes, and budget splits that compound.
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TV Advertising for Nonprofit Fundraising Campaigns (2026)
Fundraising runs on trust, and TV manufactures it at household scale, now from $50. Four campaign types, the story-of-one creative rule, donor-zip targeting, and measurement that boards believe.
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Retargeting TV Viewers: CTV to Conversion (2026 Guide)
Nobody converts from the couch. The four-door system that catches TV-warmed viewers: QR direct response, branded search capture, pixel retargeting, and zip-synchronized social.
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Local vs National TV Advertising: Which Fits You? (2026)
Streaming made TV geography a dial, not a fork. When local scope wins, when national pays off, the middle paths in between, and five questions that set the dial correctly.
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TV Advertising for Back-to-School: Local Guide (2026)
A planning playbook for local businesses running back-to-school TV campaigns, with phased timing from mid-July through September, category-specific budgets, and creative structure for the 30-second spot.
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Connected TV vs Social Media Ads: Complete Guide (2026)
A head-to-head comparison of connected TV and social media advertising for small businesses, including budget allocation guidance, category recommendations, and combined-channel measurement.
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How CTV Advertising Drives Foot Traffic (2026 Guide)
Why CTV moves household visit decisions, how to build a foot-traffic-driving campaign, and the realistic lift benchmarks for local retailers, restaurants, fitness, and home services.
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Memorial Day Marketing: TV Strategies for Local Biz (2026)
A phase-by-phase Memorial Day TV planning framework for small businesses, with creative structure, daypart targeting, budget benchmarks, and a 14-day sample plan.
