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Chris Selmer is an engineering leader with over 20 years of experience building and scaling software products used by millions of people. He has led teams across startups and established companies, focusing on systems that are reliable, performant, and built to last.
At Adwave, Chris is responsible for the engineering foundation behind the platform, translating complex problems in media, data, and automation into simple tools that small businesses can actually use. His work centers on building scalable infrastructure, thoughtful developer systems, and products that disappear into the background while doing their job exceptionally well.
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Display advertising isn't dead, it's misunderstood. Here's when banner ads still work for a small business, when to skip them, and how to use display for retargeting and reach.
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Back-to-school is the highest-intent window of the year for tutoring centers. Here is how to time your advertising, pick the right channels, and capture the enrollment surge.
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In 2026 YouTube and TV overlap more than you think, YouTube is the #1 media source on TV screens. Here is how their reach and cost compare, and why most SMBs should run both.
using adwave
Your first AI-generated ad is a starting point. How to steer regeneration, test free creative variations, and check every detail before your ad airs.
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TV advertising drives branded searches, wins the click on rankings you already hold, and feeds the review flywheel. How to run TV and search as one compounding demand engine.
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Free variations and per-creative completion data made TV testable. One hypothesis, one variable, thresholds set in advance: the methodology that replaces the conference-room argument.
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The biggest gathering weekend of summer, planned in living rooms the last week of June. The ten-day TV countdown, who should advertise, and why the holiday weekend itself is prime streaming time.
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Most small business funnels are all bottom: capture with no creation. The three-stage architecture with TV as the demand engine, one story at three altitudes, and budget splits that compound.
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Fundraising runs on trust, and TV manufactures it at household scale, now from $50. Four campaign types, the story-of-one creative rule, donor-zip targeting, and measurement that boards believe.
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Nobody converts from the couch. The four-door system that catches TV-warmed viewers: QR direct response, branded search capture, pixel retargeting, and zip-synchronized social.
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Streaming made TV geography a dial, not a fork. When local scope wins, when national pays off, the middle paths in between, and five questions that set the dial correctly.
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A planning playbook for local businesses running back-to-school TV campaigns, with phased timing from mid-July through September, category-specific budgets, and creative structure for the 30-second spot.
