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Chris Selmer is an engineering leader with over 20 years of experience building and scaling software products used by millions of people. He has led teams across startups and established companies, focusing on systems that are reliable, performant, and built to last.
At Adwave, Chris is responsible for the engineering foundation behind the platform, translating complex problems in media, data, and automation into simple tools that small businesses can actually use. His work centers on building scalable infrastructure, thoughtful developer systems, and products that disappear into the background while doing their job exceptionally well.
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Streaming made TV geography a dial, not a fork. When local scope wins, when national pays off, the middle paths in between, and five questions that set the dial correctly.
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A planning playbook for local businesses running back-to-school TV campaigns, with phased timing from mid-July through September, category-specific budgets, and creative structure for the 30-second spot.
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A head-to-head comparison of connected TV and social media advertising for small businesses, including budget allocation guidance, category recommendations, and combined-channel measurement.
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Why CTV moves household visit decisions, how to build a foot-traffic-driving campaign, and the realistic lift benchmarks for local retailers, restaurants, fitness, and home services.
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A phase-by-phase Memorial Day TV planning framework for small businesses, with creative structure, daypart targeting, budget benchmarks, and a 14-day sample plan.
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How to run a clean 90-day CTV advertising test at $800 to $2,500 a month, the five mistakes to avoid, and how to decide whether to scale, iterate, or pause.
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Service spots build trust, product spots build desire. The customer journey differs, and so should the creative. Two 30-second frameworks for 2026 TV ads.
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A practical 90-day framework for layering TV onto a working digital plan: readiness checks, budget tiers by spend level, baseline measurement, and decision rules at day 90.
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How CTV ad frequency drives small business results, why 3-5 impressions per viewer is the sweet spot, and how to fix frequency that's too low or too high.
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A complete summer TV advertising playbook for 2026. Lower CPMs than Q4, summer-driven industries, creative themes, week-by-week budget pacing, and measurement.
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Seven advertising channels that work for independent photographers in 2026, with specialty-specific tactics, seasonal timing, and budgets for weddings, families, and commercial work.
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A practical guide to using QR codes in TV commercials, covering sizing, placement, creative integration, scan tracking, and how CTV makes QR codes more effective than ever.
