Chris Selmer is an engineering leader with over 20 years of experience building and scaling software products used by millions of people. He has led teams across startups and established companies, focusing on systems that are reliable, performant, and built to last.
At Adwave, Chris is responsible for the engineering foundation behind the platform, translating complex problems in media, data, and automation into simple tools that small businesses can actually use. His work centers on building scalable infrastructure, thoughtful developer systems, and products that disappear into the background while doing their job exceptionally well.
guides
Use this script for advertising to grab attention, drive action, and boost results with practical tips for TV and online ads.
guides
Stop wondering how to get on TV. Our guide simplifies producing TV commercials for small businesses, covering concepts, production, and getting on air.
Run brand-consistent TV campaigns across every franchise territory. Target each market separately, track performance by location, and scale what works, starting at $50 per market.
guides
Learn the fundamentals of political media buying for TV campaigns. Covers broadcast, cable, CTV buying, negotiation tactics, and budget allocation for political advertisers.
guides
Skip the $8M Super Bowl spot. Explore affordable alternatives like CTV streaming, local TV, digital video, and podcast ads that give small businesses TV-level impact year-round.
guides
Proven strategies to grow your mobile app's user base, from ASO and paid ads to content marketing, CTV campaigns, and referral programs that drive installs.
guides
Discover 10 actionable real estate open house ideas to attract more buyers. Learn how to use TV ads, virtual tours, and unique themes to convert attendees.
guides
Discover how do you make a commercial that drives results. This guide covers scripting, production, and AI tools like Adwave for modern TV advertising.
Events & Entertainment > Live Music & Concerts
Turn empty seats into sold-out shows. Concert venues and theaters can reach local music fans through streaming TV, with targeting by genre, location, and interests.
Food & Beverage > Cafes & Coffee
Your bakery's best marketing asset is how your products look and taste. TV advertising puts that visual appeal on the biggest screen in the room. Here's how to get started with campaigns from just $50.
guides
Stop choosing between brand awareness and lead generation. This guide breaks down when to prioritize each strategy, how to allocate your budget, and why the best SMBs use both to drive sustainable growth.
guides
Learn what is audience segmentation and how to use it to create powerful marketing campaigns, connect with the right customers, and grow your business.
