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David Naffis is the founder and CEO of Adwave. He has spent his career building technology-driven advertising companies, with a focus on video, television, and scalable platforms that deliver real business results.
At Adwave, David leads the company’s vision to open up television advertising to businesses that have traditionally been locked out by cost and complexity. His work centers on combining automation, modern media infrastructure, and thoughtful product design to give small businesses access to real TV advertising without the need for agencies or large budgets.
guides
Primaries reward campaigns that respect the math: 15-30% turnout, late deciders, intra-party persuasion. How to target likely voters, back-weight budget, and pivot the day after.
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Builders and remodelers sell $20K-$500K projects with months-long decisions. Seven channels compared, with budget allocations by company stage and a fix for long-cycle attribution.
insights
A Q1 2026 CTV market read for small business advertisers, covering streaming viewing share, friendly CPMs, accelerating SMB adoption by category, and the political ad pressure ahead.
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A side-by-side comparison of seven advertising channels for cleaning businesses, plus recommended monthly budgets by business stage and residential vs commercial differences.
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A statewide TV planning framework for 2026 gubernatorial campaigns, with CTV-broadcast-cable allocations, phase budgets, persuasion universe tactics, and measurement benchmarks.
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How accountants and financial advisors should think about Google, Meta, LinkedIn, CTV, content, referrals, and local SEO, with budgets by practice size.
Fitness & Recreation > Yoga & Pilates
How independent yoga and Pilates studios use connected TV ads to fill classes. Campaign structure, 30-second creative tips, targeting, and a 90-day starter plan.
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Eight summer 2026 advertising trends reshaping small business plans, from friendlier CTV inventory to holiday-pegged campaigns, multi-channel coordination, and local-first creative.
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Seven advertising channels compared for wedding venues and event planners, with realistic monthly budgets and an honest take on which channels deserve your dollars.
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How competitive House campaigns are anchoring 2026 TV plans on CTV: district-level targeting, household addressability, persuasion universe modeling, and fast creative.
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TV builds trust faster than any digital channel for small businesses. Inside the cognitive science of lean-back attention, premium context, mere exposure, and the household witness effect.
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Seven advertising channels for auto repair shops, ranked by ROI for bay bookings. Realistic budgets, stage-based starting mixes, and the channels to skip.
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Seven advertising channels for coffee shops and cafes, ranked by ROI for daily customer loyalty. Budgets, stage-based starting mixes, and the channels to skip.
Healthcare > Physical Therapy
How physical therapy clinics can use streaming TV advertising to reach patients in their service area, drive new inquiries, and convert referrals into actual visits.
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Seven advertising channels for gyms and fitness centers, ranked by ROI for membership growth. Realistic budgets, stage-based starting mixes, and the channels to skip.
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7 advertising channels for plumbers ranked by ROI: Google LSAs, local SEO, Nextdoor, Yelp, direct mail, CTV, and referrals. Budgets and starting mix by stage.
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Disney+ held 4.3% of U.S. TV viewing in January 2026, with combined Disney+Hulu reaching 8.3% (third behind YouTube and Netflix). Q1 2026 data and what it means for local advertisers.
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Only 34.4% of U.S. households still subscribe to traditional pay-TV. 5 million cut the cord in 2025 alone. Q1 2026 breakdown and what it means for local advertisers.
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U.S. CTV advertising will reach $37.95 billion in 2026, up 14.5% year-over-year per eMarketer's December 2025 forecast. Breakdown, drivers, and what it means for small business advertising.
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Broadcast TV held 21.7% of U.S. TV viewing in February 2026, boosted by Super Bowl LX and the Winter Olympics. Q1 2026 data and what it means for local advertisers.
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YouTube leads U.S. streaming at 12.7% of TV viewing in Q1 2026, followed by Netflix at 9.0% and Disney at 8.3%. The full ranking and what it means for local advertisers.
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Seven advertising channels that work for independent jewelry stores in 2026, with seasonal timing, direct mail systems, and tactics built for high-consideration purchases.
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Netflix held 9.0% of U.S. TV viewing in January 2026, second only to YouTube. Q1 2026 data, the rise of the ad tier, and what it means for small business advertising.
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Streaming hit a record 47.0% of U.S. TV viewing in January 2026 while cable sank to 20.0% in February. The full Q1 2026 breakdown and what it means for local advertisers.
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Seven advertising channels that work for landscaping and lawn care companies in 2026, with seasonal timing, budgets, and route-density tactics built for recurring revenue.
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YouTube held 12.7% of U.S. TV viewing through January and February 2026, before the Super Bowl and Olympics temporarily pushed NBCUniversal-Versant ahead. What Q1 2026 means for local advertisers.
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Frequency capping prevents voter ad fatigue and wasted budget in political campaigns. Phase-by-phase caps, platform strategies, and best practices for 2026 midterms.
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A practical guide to coordinating CTV and mobile advertising for political campaigns. Sequential messaging, budget allocation, and cross-screen measurement.
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A practical framework for measuring political media buy ROI in 2026. CTV and broadcast benchmarks, cross-channel attribution methods, and tools for tracking campaign advertising performance.
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A practical compliance guide for running political ads on streaming TV in 2026. Covers FEC disclaimers, platform-specific policies for Hulu/Roku/Peacock, state disclosure laws, and a 5-step workflow.
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American households average 3-5 streaming subscriptions at $61-70/month, with 83% of adults using streaming services. Updated Q4 2025 data on subscriber counts, spending trends, and advertising opportunities across platforms.
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CTV advertising CPMs range from $20-40, with Q4 2025 data showing continued compression as streaming inventory expands. Platform benchmarks, targeting tiers, and optimization strategies for every budget.
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A strategic guide to combining OTT/CTV and linear TV for political campaigns, with head-to-head comparisons, budget frameworks by race type, and measurement tips.
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A side-by-side look at seven app advertising channels, with cost benchmarks and budget allocation frameworks to help you drive quality downloads in 2026.
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From App Store Optimization to streaming TV, a side-by-side comparison of the top advertising channels for mobile apps with cost-per-install benchmarks and stage-based budget guidance.
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Political campaigns that move fastest win the narrative. How CTV and AI-powered ad creation let campaigns deploy TV ads in hours instead of weeks.
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A side-by-side look at Google Shopping, social ads, CTV, email, influencers, and more. Find the right advertising mix for your online store's budget and growth stage.
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A step-by-step programmatic TV playbook for 2026 midterm campaigns. Covers voter targeting, budget splits, ad creative, and launch timelines from primary season through Election Day.
Pet Services > Veterinary
With 94 million pet-owning households, vet clinics can reach local pet owners on streaming TV starting at $50. Targeting tips, creative ideas, and budget guidance.
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Practical approaches to measuring political TV advertising effectiveness, from branded search analysis to geographic comparison testing, for campaigns at every budget level.
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A detailed comparison of billboard and TV advertising for local businesses, covering cost, targeting precision, creative impact, measurability, and industry-specific recommendations.
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An honest comparison of radio and TV advertising for local businesses, covering cost, reach, targeting, creative impact, and measurability to help you decide where your budget works hardest.
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A practical guide to reaching Gen Z voters through streaming TV advertising, covering CTV targeting strategies, creative approaches that resonate, campaign timing, and budget planning for races of all sizes.
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A side-by-side comparison of TV and digital advertising for small businesses, covering cost, reach, trust, measurability, and budget allocation frameworks for combining both channels.
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Eight advertising channels compared for med spas and aesthetics practices, with honest assessments of costs, strengths, and limitations for each to help you build a strategy that fills your treatment calendar.
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A practical comparison of email marketing and TV advertising for small businesses, covering when to prioritize each channel and how combining them creates a multiplier effect on growth.
insights
A data-driven look at Q1 2026 CTV advertising trends for small businesses, covering what worked (live sports, creative rotation, multi-channel lift) and what to plan for Q2.
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Five political advertising trends shaping the 2026 midterms: CTV voter targeting, AI-generated campaign ads, first-party data strategies, and cross-screen attribution.
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The TV advertising trends actually working for small businesses in 2026, from AI-generated ads and hyperlocal CTV targeting to shoppable formats and self-serve platforms.
Travel & Hospitality > Travel Agencies
How DMOs, CVBs, and tourism boards use CTV advertising to reach travelers in feeder markets, time campaigns to booking windows, and measure real tourism impact.
Travel & Hospitality > Tours & Activities
Cruise lines can now reach travelers on streaming TV with targeted CTV campaigns. Targeting strategies, creative tips, and budget planning for filling more cabins.
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How political campaigns match voter file records to streaming TV households for targeted CTV ads, including match rates, data partners, and privacy compliance.
Travel & Hospitality > Travel Agencies
TV and CTV advertising helps travel agencies inspire bookings before travelers start searching. Get targeting strategies, seasonal campaign timing, budget planning, and measurement tips.
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Compare 8 advertising channels for HVAC companies, from Google Ads to streaming TV. Includes budget breakdowns, seasonal timing tips, and ROI expectations for each channel.
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A practical breakdown of performance marketing for small businesses: how pay-for-results advertising works, which channels to start with, key metrics to track, and how to build campaigns that tie every dollar to a measurable outcome.
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Learn how to write advertising copy with proven frameworks, psychology insights, and AI tools that drive real sales.
Education & Enrichment > Music Lessons
Music is meant to be heard, not just read about. Find out how TV advertising helps music schools attract students, fill lesson spots, and build lasting brand recognition with families in your community.
Financial > Financial Advisory
Wealth management runs on trust, and TV builds it faster than any digital channel. Here's how to target affluent ZIP codes, reach high-net-worth viewers on streaming platforms, and measure the ROI.
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Google Ads, social media, lead platforms, direct mail, and streaming TV compared side by side for contractors. Get real cost data, pros and cons, and a strategy for combining channels effectively.
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Explore the television advertising advantages and disadvantages for SMBs. This 2026 guide shows how to balance reach and cost for maximum impact.
Education & Enrichment > Tutoring & Test Prep
Grow enrollment with TV advertising built for language schools. Reach parents, adult learners, and ESL communities on 100+ streaming networks with campaigns starting at $50.
Financial > Financial Advisory
Investment firms can build trust and reach high-net-worth clients through CTV. Target affluent households on premium networks like CNBC and Hulu starting at $50.
Retail > Gift & Specialty
How electronics retailers can use TV and streaming ads to compete with big-box chains, showcase products visually, and drive in-store visits starting at $50.
Financial > Tax Services
Put your tax practice on streaming TV to build trust and win clients from DIY software. Tax season timing strategies, targeting tips, and campaign budgets for CPAs.
guides
Compare the top advertising channels for real estate agents, from streaming TV to Google Ads. See costs, ROI, and recommended budget breakdowns by experience level.
Retail > Gift & Specialty
Turn your gift shop into the go-to destination with streaming TV ads. Covers seasonal strategies for holidays, Valentine's Day, and Mother's Day plus budget tips.
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Compare 8 advertising channels for dental practices with honest cost breakdowns. Find the right mix of Google Ads, streaming TV, social media, and more to grow your practice.
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Learn how to increase restaurant sales with proven tactics, menu optimization, and customer engagement ideas that boost revenue and foot traffic.
platforms
Amazon Freevee merged into Prime Video with ads, now the world's largest ad-supported streaming platform at 315M monthly viewers. Here's how small businesses can tap in.
platforms
Reach 60M+ monthly viewers on Comcast's free streaming platform. Costs, ad formats, targeting options, and the fastest way to get your business on Xumo starting at $50.
Events & Entertainment > Entertainment Venues
Fill lanes, book more birthday parties, and drive family visits with TV advertising for your bowling alley or entertainment center. Streaming campaigns start at $50.
guides
Learn how PACs can develop effective TV advertising strategies, from voter targeting and media buying to FEC compliance and connected TV campaigns starting at $50.
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Now backed by Walmart, Vizio WatchFree+ combines free streaming on 19M Smart TVs with retail purchase data for closed-loop ad targeting. Full guide to costs, formats, and access.
Fitness & Recreation > Golf
Fill tee sheets and drive membership inquiries with TV advertising. Learn targeting, seasonal timing, and budget strategies built for golf courses and country clubs.
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Compare TV, search ads, SEO, social media, and referral marketing for law firms. Find out which channels build trust, generate cases, and deliver the best ROI.
platforms
Built into 45M U.S. Smart TVs, LG Channels offers 4,000+ free streaming channels with ACR data from 33M opted-in devices. Here's your guide to advertising on the platform.
guides
Master district-level TV targeting for congressional races. Compare streaming and broadcast strategies, plan budgets, and time your ads to reach the voters who matter.
platforms
Samsung TV Plus is pre-installed on every Samsung Smart TV, reaching 100M monthly viewers. See how ACR data from 77M+ TVs powers precise ad targeting for your business.
February 09, 2026
One Adwave customer will earn a national TV ad during the most-watched broadcast of the year. Here's why we're doing it and how it works.
Real Estate > Senior Living
Families researching senior care want providers they trust. Learn how assisted living and senior care facilities use TV advertising to reach adult children making care decisions.
platforms
Sling TV pairs affordable live TV with advanced addressable targeting from DISH Media. Get the full guide to costs, ad formats, and reaching cord-cutters who love sports and news.
platforms
YouTube TV is live television, not YouTube. With 11M subscribers and Google's search data powering ad targeting, it's the smartest live TV buy available. Here's how to get on it.
platforms
Pluto TV brings the cable channel experience to cord-cutters with 425+ free live channels. Here's how small businesses can advertise on the platform starting at $50.
Home Services > Roofing
Build brand awareness before storms hit so homeowners call you first. Seasonal strategies, budget tips, and how to stand out from storm chasers with TV advertising.
platforms
Tubi reaches 100M+ monthly viewers, all watching with ads. Get the full breakdown of costs, ad formats, and targeting on the largest free streaming platform.
platforms
Run your ad on Peacock alongside NBC shows, live sports, and 41M+ subscribers. This guide covers costs, ad formats, targeting options, and how to get started from $50.
Home Services > Cleaning
Show dramatic before-and-after cleaning results on the biggest screen in the house. Seasonal strategies and budget tips for window cleaning and pressure washing companies.
platforms
Amazon Fire TV's 250M+ devices and purchase data targeting make it uniquely powerful for advertisers. Get the full breakdown of costs, ad formats, and how to start without a $50K minimum.
insights
U.S. CTV ad spending is set to hit $38B in 2026, up 14% YoY. See the latest forecasts, platform breakdowns, and what this growth means for small business advertisers.
platforms
Roku reaches 90M+ streaming households in the U.S. This guide covers ad costs, targeting with ACR data, audience demographics, and how small businesses can get started at any budget.
platforms
How to advertise on Hulu as a small business. Covers real costs, ad formats, audience demographics, targeting options, and four ways to buy Hulu ads at any budget level.
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Compare 10 advertising channels side by side, from Google Ads to streaming TV, with real costs, pros and cons, and a sample budget plan for small businesses.
Home Services > Painting
Painting contractors can build local name recognition with TV ads that showcase before-and-after transformations. Reach homeowners in your service area starting at $50.
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U.S. advertisers spent $33 billion on streaming TV in 2025, up 16% year-over-year. Explore the Q4 data by platform, buying method, and advertiser category, plus what it means for small business access to TV.
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A step-by-step guide to advertising your political campaign on TV. Learn how to create ads, choose channels, set budgets, and reach voters effectively.
Home Services > Landscaping
Seasonal TV strategies that help landscaping companies showcase visual transformations, build local recognition, and win higher-value projects starting at $50.
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77M+ households have cut the cord. Streaming hit a record 47.5% of TV viewing in December 2025. Get the latest data on who's leaving cable and where they're watching now.
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U.S. CTV ad spending hit $33.35B in 2025, up 16% YoY. Explore platform breakdowns, CPM trends, growth drivers, and what the expanding market means for small business advertisers.
Automotive > Auto Repair
Independent auto repair shops can now match the TV visibility of Midas and Meineke. Build trust with local vehicle owners before the check engine light comes on.
case study
Farrow Harley-Davidson spent $750/month on TV ads and grew showroom foot traffic by 15%. Here's how a local dealership used streaming TV to reach new riders.
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Compare Google Ads, social media, Yelp, streaming TV, and more for restaurant marketing. Find out which channels deliver the best ROI for your budget.
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Disney Streaming captured 4.7% of U.S. TV viewing in December 2025. See how Disney+, Hulu, and ESPN+ perform as a bundle, year-over-year trends, and what the data means for advertisers targeting families.
Events & Entertainment > Festivals & Fairs
Fill every seat at your festival, fair, or community event. See how streaming TV builds buzz and drives ticket sales, with campaigns starting at just $50.
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CTV ad spend hits $38B while social tops $121B in 2026, but growth rates tell a different story. Compare market size, engagement, CPMs, and ROI across CTV, social video, and digital video advertising.
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Over 1,900 FAST channels now exist globally, with 21% growth in 2025 and 1.8 billion U.S. viewing hours. See the full breakdown by content category, platform, and what this explosion means for small business advertisers.
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A 30-second Super Bowl LX spot costs $8 million in 2026. See the full cost breakdown and discover how small businesses can get on TV for just $50.
Events & Entertainment > Photography & Video
Showcase your portfolio on the biggest screen in your clients' homes. Learn how TV advertising helps photography studios book more weddings, portraits, and sessions.
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Compare streaming TV, Google Ads, social media, print, and radio for local shop advertising. Practical budget guidance and channel-by-channel breakdowns inside.
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Broadcast TV fell to 21.4% of viewing in December 2025 while streaming surged to a record 47.5%. See the full Nielsen breakdown, cost comparisons between broadcast and CTV, and where small businesses should spend.
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Practical tourism marketing strategies for small cities and regional destinations. Build your brand identity, attract visitors with digital and TV campaigns, and measure what's working.
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YouTube leads at 12.7%, Netflix follows at 9.0%, and streaming hit a record 47.5% of all TV viewing in December 2025. Full platform rankings, subscriber counts, and advertiser cost comparisons from Nielsen data.
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Discover 10 actionable restaurant marketing tips to boost foot traffic and sales. Learn about local SEO, social media, and affordable TV ads with Adwave.
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Discover how to get real estate listings with proven prospecting, digital marketing, and branding strategies trusted by top agents.
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December 2025 Nielsen data shows streaming at record 47.5% of TV viewing while cable hits all-time low of 20.2%.
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Master CTV advertising for political campaigns. Learn how to reach cord-cutters, target voters by district, and run cost-effective streaming TV ads for any campaign size.
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Netflix hit a record 9.0% of total U.S. TV viewing in December 2025, fueled by Stranger Things and NFL games. Full Nielsen data plus how small businesses can now reach Netflix's 70M ad-tier viewers.
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Learn how to use TV advertising for political campaigns in 2026. Complete guide covering CTV, costs, targeting, compliance, and strategy for candidates and PACs.
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YouTube commands 12.7% of all U.S. TV viewing in Q4 2025, outpacing Netflix and every other streaming platform. Nielsen Gauge data broken down by age, time of day, and what it means for local advertisers.
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Amazon Prime Video reaches over 115 million Americans with advertising each month after launching ads in January 2024.
Home Services > Pool & Spa
Learn how pool and spa businesses can use TV advertising to reach homeowners, drive seasonal leads, and build year-round brand awareness.
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Discover the best advertising for car dealerships. Explore 10 data-driven strategies, including AI, TV, and dynamic ads to boost sales and ROI.
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Discover how TV advertising for lawyers can grow your firm. Learn to craft compliant ads, budget wisely, and measure ROI with modern platforms like Adwave.
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Disney reaches 157 million ad-supported monthly active users across Disney+, Hulu, and ESPN+.
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A data-driven look at which advertising channels delivered for small businesses in 2025, from streaming TV's breakthrough to social media's decline, plus lessons for 2026.
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Complete grand opening marketing playbook: 8-week timeline, free and paid tactics, event planning, and post-opening momentum strategies.
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Unlock growth with a practical multi channel marketing approach. This guide helps SMBs choose the right channels, set budgets, and measure real success.
December 18, 2025
Our chat-based editor now thinks ahead, offers choices, and guides you to the perfect result. This is the next step toward a voice-first, truly intelligent creative partner.
insights
Ad-supported streaming will grow from $54B to $218B globally by 2033. 73% of all TV viewing already occurs on ad-supported platforms.
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Cord cutting continues despite Q3 2025's surprising subscriber gain. Pay TV lost 5.8% YoY with 77M cord-cutter households now outnumbering cable.
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Struggling with brand vs performance marketing? This guide details the differences, goals, and metrics to help you build a winning, integrated strategy.
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TV advertising costs are diverging: streaming CPMs stable at $26-27 while linear TV faces pricing pressure. See what this means for your advertising budget.
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CTV advertising is projected to reach $38 billion in 2026, with 14% growth continuing the channel's dominance. See the full market forecast through 2029.
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In Q2 2025, 73.6% of U.S. TV time was ad‑supported, up 1.2 points from Q1. Streaming led the ad‑supported mix.
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Streaming has already overtaken cable with 47.3% vs 26.7% viewing share. Learn about the historic crossover and what advertisers should do as cable continues declining.
Food & Beverage > Bars & Nightlife
TV advertising for bars, nightclubs, and breweries. Create buzz and drive foot traffic starting at $50.
Community & Nonprofit > Charities & Foundations
Learn how GoFundMe organizers use TV advertising to reach local donors, tell emotional stories, and meet fundraising goals.
guides
ad analysis examples reveal how top campaigns win with actionable insights, critique frameworks, and templates to boost KPIs.
insights
In July 2025, streaming accounted for 47.3% of U.S. TV time, a record high.
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FAST services capture 5.7% of TV viewing and grew 54% in 15 months while SVOD growth plateaus. Compare free vs paid streaming market share.
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Discover the top TV advertising trends shaping 2026. From AI-powered creative to FAST channel growth, learn what small businesses need to know about the future of TV advertising.
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Hulu has 51M subscribers and 2.1% TV viewing share vs Peacock's 41M subscribers and 1.6% viewing share.
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AVOD revenue grew 39% in 2024 while SVOD growth plateaus. 71% of new streaming subscribers now choose ad-supported plans.
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Plan your 2026 marketing now. These six marketing resolutions will help small businesses diversify channels, build brand, and get ahead of competitors next year.
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CTV delivers content via internet on-demand while linear TV broadcasts on schedules. Complete comparison of targeting, measurement, and advertising differences.
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Maximize the final weeks of the year with smart marketing strategies. Learn how to capture holiday spending, run end-of-year promotions, and build momentum for 2026.
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Streaming captures 44.8% of TV viewing vs cable's 24.1%. Complete comparison of viewership, demographics, and the shift in how Americans watch television.
guides
Learn how to advertise on TV with our guide for local businesses. Discover the simple, affordable process to get your brand on air with Adwave.
Education & Enrichment > Trade Schools
How trade schools, vocational programs, and technical colleges can use TV advertising to recruit students and fill programs.
insights
Netflix's ad-supported tier reaches 190 million monthly active viewers globally as of November 2025. In the U.S., 45% of Netflix households now watch on the ad tier.
insights
90% of U.S. households have CTV devices in 2025. Over 250 million CTV viewers. Streaming represents 43.8% of TV time.
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Learn how medical practices can use TV advertising to reach new patients while staying compliant. Covers HIPAA considerations, targeting strategies, and creative best practices for healthcare marketing.
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YouTube leads TV viewing with 13.4% share vs Netflix's 8.8%. Complete comparison of viewership, subscribers, and advertising opportunities.
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There are 36.2 million small businesses in the U.S. as of 2025, accounting for 99.9% of all businesses and 46% of private sector employment.
Events & Entertainment > Wedding & Events
Reach engaged couples during their planning window with TV advertising. Learn how wedding venues, planners, photographers, and event businesses can use CTV to generate inquiries and bookings.
insights
TV generates 23% brand awareness lift vs 9% for digital. Complete breakdown of TV and CTV advertising effectiveness for brand building.
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46% of consumers trust TV ads vs just 19% for social media. Complete breakdown of consumer trust patterns across advertising channels.
Automotive > Auto Detailing
TV advertising for car washes builds the brand recognition that converts visitors into members. Start at $50.
insights
Peacock holds 1.6% of total TV viewing. NFL drives Sunday share to 2.0%. Monthly viewing grew 19% in October 2025.
insights
Car dealerships spend $528,923 annually on advertising with 65% going to digital. Complete breakdown of auto dealer TV and CTV advertising spend.
Education & Enrichment > Driving Schools
How driving schools can use TV advertising to reach teens, parents, and adult learners in their local area.
insights
Local TV advertising market reaches $17.27B in 2025, with 89% weekly reach and 2.2x higher recall than mobile. Complete effectiveness data for local businesses.
insights
Real estate agents spend $14,200/year on marketing with 54% going to digital. Complete breakdown of real estate TV advertising spend and video marketing effectiveness.
insights
Tubi holds 2.2% of total TV viewing, up over 60% year-over-year. Young adults (18-24) viewership spiked 25% in May 2025.
Automotive > Auto Dealerships
Reach in-market car buyers across your primary market area with streaming TV. Covers costs, targeting, creative strategy, and seasonal timing for dealership campaigns.
insights
Video ads deliver 1.8x higher CTR for restaurants. Complete breakdown of TV advertising effectiveness, ROI metrics, and strategies.
guides
Opening a second location? This marketing playbook covers pre-launch timelines, grand opening tactics, TV advertising for geographic targeting, and multi-channel budget planning for the first 90 days.
insights
Urban households use CTV 1.5x more than rural. Complete breakdown of geographic TV viewing patterns and implications for advertisers.
insights
Most local ads vanish in a scroll. TV builds memory, trust, and results over time. Learn why small businesses get more lasting impact and better ROI when they shift from fleeting social impressions to steady, affordable TV exposure.
insights
70% of sports fans watch via streaming, with 40% streaming-only. 90% use at least one streaming service for games. Sports streaming statistics for 2025.
insights
The minimum budget for TV advertising ranges from $50 (Adwave) to $25,000+ for premium platforms. Ad creation is free with AI-powered platforms.
insights
A real cost-benefit breakdown of TV advertising for small businesses. Learn when TV pays off, what ROI to expect, and how to test it starting at just $50.
insights
Cord cutters watch similar amounts of TV but on streaming. 47% of viewing is now streaming vs 22% cable. 77M households have cut the cord.
insights
Lower-income households watch 33% more TV than higher-income households. Complete breakdown of TV viewing patterns by income level.
insights
Baby boomers watch nearly 5 hours of TV daily, more than 3x millennials. Complete breakdown of generational TV viewing habits.
guides
Compare the best advertising channels for restaurants in 2025. Google, Meta, Yelp, TV, and more—with real costs, pros/cons, and which works best for your goals.
Creators & Influencers > Streamers
How Twitch and YouTube streamers can use TV advertising to grow their audience, attract sponsors, and build mainstream recognition.
insights
TV commercial production used to take weeks and cost thousands. AI now handles scripting, visuals, voiceover, and editing in minutes, for free. Here's how it works.
insights
Gen Z watches just 2.1 hours of TV daily, with 43% preferring YouTube and TikTok. Complete breakdown of Gen Z viewing habits and what it means for advertisers.
insights
Roku has 90 million streaming households as of January 2025. The #1 selling TV OS in US, Canada, Mexico. Over 50% of US internet households use Roku.
insights
Millennials watch 5.7 hours of streaming daily and 1.5 hours of linear TV. 92% use streaming services. Complete 2025 millennial viewing habits data.
Fitness & Recreation > Gyms & Fitness Centers
Reach potential members when motivation peaks. This guide covers TV ad strategies for gyms and fitness studios, including targeting active lifestyles, seasonal timing around New Year and summer, and budget planning.
Pet Services > Veterinary
Veterinary clinics grow through word-of-mouth and local visibility. TV advertising makes your practice the one pet owners think of first.
Political > Local Campaigns
Political campaigns have always relied on TV to reach voters. Adwave makes it affordable for local candidates, ballot measures, and grassroots campaigns.
Financial > Financial Advisory
Financial advisory is built on trust. TV ads help advisors reach affluent viewers and position themselves as the local expert clients can rely on.
Financial > Accounting
Build year-round awareness and attract higher-value clients with TV advertising. Stand out from big firms starting at $50/month.
Apps > Streaming Apps
Reach streaming-first audiences with CTV ads. Grow your app on the platforms where cord-cutters already watch.
Automotive > Auto Dealerships
Automotive businesses have advertised on TV for decades. Adwave makes it affordable for independent dealers, repair shops, and car washes starting at $50.
Real Estate > Real Estate Agents
Real estate is a relationship business. TV advertising helps agents become the familiar face buyers and sellers trust—starting at just $50 a month.
insights
TV advertising reaches 90% of U.S. households with 5x higher brand recall than social-only campaigns. Compare reach, attention, and effectiveness in 2025.
insights
72% of TV viewing time is ad-supported. 83% of U.S. adults watch streaming. Ad-supported viewing grew 43% in 2025.
![How Long Should a TV Commercial Be? [2025 Data]](https://media.adwave.com/fia320z3blxi/3wGAsYnsbANvWE28qWdkjQ/cf187b1497773d246b09cea7fea9ea31/hero.png)
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30-second ads achieve 96% completion rates and 24% higher conversions. Compare TV commercial lengths (15, 30, 60 seconds) to find the optimal format for your goals.
![How Effective Is TV Advertising vs Digital? [Q3 2025]](https://media.adwave.com/fia320z3blxi/5tZqzDcIpw5v1EQEpGZUb2/3729488d64e78b3fd37a70bd5d27346a/hero.png)
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TV advertising delivers 39% higher brand recall and $7 ROI per $1 spent. Learn how TV and digital compare on effectiveness metrics and when to use each.
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DTC and e-commerce brands can diversify beyond Meta and Google with CTV advertising. Explore targeting strategies, creative best practices, attribution methods, and budget allocation for online stores.
![What Is the Average TV Ad Completion Rate? [Q3 2025]](https://media.adwave.com/fia320z3blxi/6KsnXayjmvhhezY6AFZQgR/5f2f350e9feee72227a3b8d8da3f0b91/hero.png)
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CTV ads achieve 95%+ completion rates compared to 80% on mobile. Learn what drives these differences and how to maximize your video ad performance.
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Streaming TV ad CPMs range from $15-35, averaging $25 for small businesses. You can start advertising on streaming platforms for as little as $50.
Creators & Influencers > Social Media Influencers
How YouTube, TikTok, and Instagram creators can use TV advertising to build mainstream credibility and grow their audience.
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45% of U.S. households use free streaming (FAST) services. Tubi has 100M+ monthly users. Complete breakdown of free streaming adoption.
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Peacock has 41 million paid subscribers as of 2025, generating $1.2B quarterly revenue. Complete breakdown of NBCUniversal's streaming platform.
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Hulu has 64 million paid subscribers in the US as of late 2025. Complete breakdown of Hulu's subscriber growth.
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CTV advertising grew 16% year-over-year in 2024. Spending projected to reach $33 billion in 2025. Digital video capturing 60% of TV ad spend.
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Key trends and benchmarks from the 2025 SMB TV advertising landscape. Explore adoption rates, spending patterns, performance metrics, and what's fueling CTV growth.
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150 million Americans watch YouTube on connected TVs monthly. YouTube now captures 11.6% of total TV viewing time.
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Netflix reaches 83.8 million U.S. subscribers. Ad-supported tier drives growth with 70M+ global ad tier members.
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Map your TV ad campaigns to seasonal peaks, holidays, and industry-specific timing windows. Quarterly breakdowns and budget pacing tips included.
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Amazon Fire TV has sold 250+ million devices globally with 14% North American market share. Complete breakdown of Fire TV adoption.
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Streaming on Roku devices accounts for 21.4% of all TV viewing, surpassing broadcast TV (18.4%). The Roku Channel alone captures 2.8%.
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Digital live sports viewership growing 8.3% YoY while traditional declines. 60% of TV time now on streaming.
Healthcare > Med Spas
TV advertising for med spas builds credibility and reaches affluent audiences for your aesthetic services. Start at $50.
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Connected TVs capture 58% of streaming video time vs 48.6% on mobile. Where people watch matters.
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Streaming captures 46% of primetime TV viewing in 2025. Evening viewing habits have shifted dramatically.
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Amazon Prime Video commands 3.4% of total TV viewing, with 200M+ global subscribers. Viewing grew 12% month-over-month in recent data.
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Free ad-supported streaming (FAST) accounts for 5.7% of U.S. TV viewing. 45% of households now watch FAST services.
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Americans spend $52/month on streaming in 2025, up 18% YoY. See how streaming costs compare to cable, subscription trends, and what it means for advertisers.
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Just 34% of U.S. households have pay-TV in 2025, down from 80%+ in 2011. See the cable decline data, cord-cutting trends, and what it means for advertisers.
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Hulu commands 2.1% of total TV viewing in the U.S. with approximately 51 million subscribers. Ranks #4 among streaming platforms.
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Small businesses now allocate 5-15% of their ad budgets to TV, with CTV campaigns starting at $50. See real spending benchmarks and how streaming changed the game.
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Ad-supported streaming just hit 100M+ U.S. subscriptions. See platform-by-platform ad loads, impression volumes, and what the surge means for advertisers of all sizes.
Home Services > HVAC
TV advertising for HVAC builds year-round recognition so you're the first call when emergencies hit. Start at $50.
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79% of U.S. households now own a smart TV, up from 66% in 2020. Parks Associates reports 68% of internet households have smart TVs.
Apps > Mobile Apps
Learn how to use CTV advertising for mobile app user acquisition. Targeting, creative best practices, and attribution strategies for app marketers.
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CTV now captures 38% of total U.S. TV ad spend, up from 15% in 2020. See the latest data on the shift from linear to streaming and what it means for advertisers.
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U.S. advertisers will spend $33 billion on CTV/streaming TV ads in 2025. See spend by platform, growth trends, and what it means for your business.
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Pluto TV captures approximately 1.0% of total U.S. TV viewing.
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YouTube leads all streaming services with 12.5% of total TV viewing, followed by Netflix at 8.5%. By global subscribers, Netflix leads with 302 million.
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Max (formerly HBO Max) captures 1.2% of total US TV viewing time.
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Disney+ captures 1.9% of TV viewing. Learn how the family streaming service compares to Netflix, YouTube, and other platforms.
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Broadcast TV accounts for 20.1% of total U.S. TV viewing in 2025. Nielsen Gauge data shows streaming now dominates while broadcast continues to decline.
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The U.S. CTV advertising market is projected at $33 billion in 2025, up 4x from $8 billion in 2020. Annual growth rates of 13-15% are expected through 2027.
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Americans watch an average of 3.7 hours of TV per day. See viewing time by age, streaming vs cable trends, and what it means for advertisers.
E-commerce > Marketplaces
Break free from Etsy's algorithm and reach new customers through TV. This guide covers targeting by product category, seasonal campaign timing, budget planning, and creating ads that showcase your handmade craftsmanship.
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Streaming now accounts for 45% of total TV viewing, while cable has dropped to 24%. For the first time in history, streaming exceeds combined cable and broadcast viewing.
Home Services > Electricians
TV advertising for electricians builds the trust homeowners need for high-stakes electrical work. Start at $50.
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The average U.S. household has 4 paid streaming subscriptions, spending $46 per month. 83% of American adults use streaming services.
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Creators and influencers can build credibility beyond social algorithms with TV advertising. Covers ad types, targeting, budget starting at $50, and how to measure brand growth from streaming TV campaigns.
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Learn how HVAC companies, plumbers, and contractors can use TV advertising to become the first call in their service area. Includes budget planning, seasonal strategies, and creative tips.
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Local TV advertising costs $20-40 CPM for streaming/CTV and $5-30 CPM for local cable. With platforms like Adwave, you can start for as little as $50.
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Fill more tables with TV advertising built for independent restaurants. This playbook covers food-focused creative, geographic targeting, seasonal campaigns, budget planning, and measuring real results.
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77 million U.S. households have cut the cord, now exceeding the 69 million with traditional cable TV subscriptions. Cable penetration dropped from 88% to 35%.
May 05, 2025
Our approach to video editing is radically simple: just tell your video what you want it to do. But this isn't just a feature. It's a glimpse of how we'll all interact with software in the future.
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Netflix accounts for 8.3% of U.S. TV viewing, making it the #2 streaming platform by share according to Nielsen's Gauge (June 2025).
Healthcare > Dental Practices
Learn how TV advertising helps dental practices attract new patients and build trust. Complete guide to costs, targeting, creative strategies, and getting started.
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YouTube accounts for 10.6% of U.S. TV viewing, making it the #1 streaming platform by viewing share according to Nielsen.
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From streaming's 44.8% TV viewership share to $33B in ad spend, these 25 CTV statistics reveal why connected TV is reshaping how businesses reach audiences.
April 18, 2025
Introducing Adwave, the AI-powered platform revolutionizing TV advertising by making it easy, affordable, and accessible for small businesses and creators.
