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Glenn Ploughman is an ad operations specialist with more than 18 years of experience in online advertising, programmatic video, and connected TV. His work keeps ads running smoothly, performing reliably, and reaching the right audiences at the right time.
At Adwave, Glenn leads ad operations and execution, managing the systems and processes that deliver campaigns from concept to completion. He applies practical expertise in ad serving, trafficking, and performance optimization to support both the product and customer success, making sure advertisers get dependable results from their TV ad campaigns.
Articles by Glenn Ploughman
using adwave
Where Your Adwave Ads Run: Channels & Delivery
Your Adwave ads run on 100+ premium streaming networks like Hulu, ESPN, and NBC. How audience-first delivery works and why it beats channel-picking.
guides
Frequency and Reach in TV Campaigns: Get Both Right (2026)
Every TV budget buys a fixed pile of impressions: spread them wide or concentrate them deep. The planning math, the frequency floor, expansion rings, and the dashboard numbers that referee it.
insights
Small Business TV Campaign Metrics: What to Track
The seven core metrics that drive small business TV campaign decisions, plus a 15-minute weekly review framework and the dashboard numbers worth ignoring.
guides
Contextual Targeting for Political Ads in 2026
Contextual targeting places political ads next to relevant news, debates, and programming. Strategy, CTV setup, and brand safety rules for the 2026 cycle.
guides
TV Advertising Attribution: What Small Businesses Should Track (2026)
A practical guide to TV advertising measurement for small businesses, covering the metrics that matter, four proven attribution methods, and how to build a monthly reporting framework.
guides
Geotargeting Political Ads: Precision District Targeting
Stop wasting political ad dollars on voters outside your district. Target CTV ads by ZIP code, precinct, or district boundary for maximum campaign efficiency.
guides
Political Ad Targeting: Reaching the Right Voters on TV
Master CTV ad targeting for political campaigns. Learn how to reach voters by district, demographics, and behavior with budget guides for local, state, and congressional races.
guides
What Is View Thru Rate and Why It Matters for Your Business
Discover what view thru rate (VTR) means for your advertising. This guide explains how to measure ad impact beyond clicks and drive real business growth.
guides
Programmatic Political Advertising: A Campaign Manager's Guide
Master programmatic political advertising for your 2026 campaign. Learn automated ad buying, real-time optimization, and data-driven voter targeting strategies.
guides
How to Get More Patients for Your Medical Practice in 2026
Learn proven patient acquisition strategies for medical practices. From online reputation to TV advertising, discover how to grow your patient base in 2026.
guides
Contractor Lead Generation: Getting More Home Improvement Jobs in 2026
Learn proven lead generation strategies for contractors and home improvement businesses. From TV advertising to referrals, get more quality jobs in 2026.
guides
What Is Programmatic Advertising and How Does It Work? (2026)
What is programmatic advertising? Learn how automated ad buying works and discover practical strategies for small businesses to use it for growth.
