Glenn Ploughman is an ad operations specialist with more than 18 years of experience in online advertising, programmatic video, and connected TV. His work centers on ensuring that ads run smoothly, perform reliably, and reach the right audiences at the right time.
At Adwave, Glenn leads ad operations and execution, managing the systems and processes that deliver campaigns from concept to completion. He applies practical expertise in ad serving, trafficking, and performance optimization to support both the product and customer success, making sure advertisers get dependable results from their TV ad campaigns.
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A practical guide to TV advertising measurement for small businesses, covering the metrics that matter, four proven attribution methods, and how to build a monthly reporting framework.
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Stop wasting political ad dollars on voters outside your district. Target CTV ads by ZIP code, precinct, or district boundary for maximum campaign efficiency.
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Master CTV ad targeting for political campaigns. Learn how to reach voters by district, demographics, and behavior with budget guides for local, state, and congressional races.
Financial > Banks & Credit Unions
Community banks and credit unions can compete with national chains through streaming TV advertising that builds local trust. Target your service area starting at $50.
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Discover what view thru rate (VTR) means for your advertising. This guide explains how to measure ad impact beyond clicks and drive real business growth.
Education & Enrichment > Preschools & Childcare
Connect with local families searching for childcare. See how daycare and childcare centers use TV advertising to build trust and fill open spots year-round.
Home Services > Tree Service
How tree service companies build the trust and top-of-mind awareness that captures both planned jobs and emergency storm calls through TV advertising.
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Master programmatic political advertising for your 2026 campaign. Learn automated ad buying, real-time optimization, and data-driven voter targeting strategies.
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Learn proven patient acquisition strategies for medical practices. From online reputation to TV advertising, discover how to grow your patient base in 2026.
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Learn proven lead generation strategies for contractors and home improvement businesses. From TV advertising to referrals, get more quality jobs in 2026.
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What is programmatic advertising? Learn how automated ad buying works and discover practical strategies for small businesses to use it for growth.
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Discover what is geo targeting and how this powerful strategy helps businesses reach local customers. Learn techniques to boost sales and grow your brand.
![What Is the Average TV Ad CPM by Platform? [Q3 2025]](https://media.adwave.com/fia320z3blxi/38K3bqHcP4qtJRVOpQ53Zp/fe6745f0e25df8409acb998779e3f7b3/hero.png)
