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Glenn Ploughman is an ad operations specialist with more than 18 years of experience in online advertising, programmatic video, and connected TV. His work centers on ensuring that ads run smoothly, perform reliably, and reach the right audiences at the right time.
At Adwave, Glenn leads ad operations and execution, managing the systems and processes that deliver campaigns from concept to completion. He applies practical expertise in ad serving, trafficking, and performance optimization to support both the product and customer success, making sure advertisers get dependable results from their TV ad campaigns.
guides
Last-click attribution quietly under-credits the TV and CTV ads that create your demand. Here are practical ways to measure TV alongside Google and Facebook honestly.
using adwave
Your Adwave ads run across 100+ premium streaming networks like Hulu, ESPN, and NBC. How audience-first delivery works and why it beats channel-picking.
guides
Every TV budget buys a fixed pile of impressions: spread them wide or concentrate them deep. The planning math, the frequency floor, expansion rings, and the dashboard numbers that referee it.
insights
The seven core metrics that drive small business TV campaign decisions, plus a 15-minute weekly review framework and the dashboard numbers worth ignoring.
guides
Contextual targeting places political ads next to relevant news, debates, and programming. Strategy, CTV setup, and brand safety rules for the 2026 cycle.
guides
A practical guide to TV advertising measurement for small businesses, covering the metrics that matter, four proven attribution methods, and how to build a monthly reporting framework.
guides
Stop wasting political ad dollars on voters outside your district. Target CTV ads by ZIP code, precinct, or district boundary for maximum campaign efficiency.
guides
Master CTV ad targeting for political campaigns. Learn how to reach voters by district, demographics, and behavior with budget guides for local, state, and congressional races.
Financial > Banks & Credit Unions
Community banks and credit unions can compete with national chains through streaming TV advertising that builds local trust. Target your service area starting at $50.
guides
Discover what view thru rate (VTR) means for your advertising. This guide explains how to measure ad impact beyond clicks and drive real business growth.
Education & Enrichment > Preschools & Childcare
Connect with local families searching for childcare. See how daycare and childcare centers use TV advertising to build trust and fill open spots year-round.
Home Services > Tree Service
How tree service companies build the trust and top-of-mind awareness that captures both planned jobs and emergency storm calls through TV advertising.
![What Is the Average TV Ad CPM by Platform? [Q3 2025]](https://media.adwave.com/fia320z3blxi/38K3bqHcP4qtJRVOpQ53Zp/fe6745f0e25df8409acb998779e3f7b3/hero.png)
