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Jeff Meisterheim

Jeff Meisterheim

Head of Partnerships & Business Development

Jeff Meisterheim is an experienced adtech leader specializing in partnerships, business development, and growth. Over his career, he has worked across multiple ventures, helping companies scale by forming strategic relationships that unlock new markets and revenue opportunities.

At Adwave, Jeff leads partnerships and business development, focusing on building relationships across media, technology, and distribution that expand access to TV advertising for small businesses. His approach blends deep industry knowledge with a practical, execution-focused mindset, helping turn collaboration into meaningful growth.

Areas of Expertise

Sales

Articles by Jeff Meisterheim

FCC Political Advertising Rules: 2026 Compliance Guide

guides

FCC Political Advertising Rules: 2026 Compliance Guide

Stay compliant with FCC political ad rules in 2026. Covers equal time, lowest unit rate, disclaimers, record-keeping, and how streaming TV regulations differ from broadcast.

Retargeting Ads for Small Business: A Complete Guide

guides

Retargeting Ads for Small Business: A Complete Guide

Step-by-step guide to retargeting ads for small businesses. Covers display, social, CTV, and email retargeting with audience segmentation tips and budgets from $5/day.

Your Guide to Using an AI Video Ad Creator for Business Growth

guides

Your Guide to Using an AI Video Ad Creator for Business Growth

Discover how an AI video ad creator transforms your marketing. This guide explains how they work, key benefits for local businesses, and how to get started.

How to Write a Commercial Script That Sells

guides

How to Write a Commercial Script That Sells

Discover how to write a commercial script that captivates your audience. Our guide provides actionable steps, formatting tips, and AI tools for TV ads.

Video Marketing for Small Business: Complete Guide (2026)

guides

Video Marketing for Small Business: Complete Guide (2026)

Everything small businesses need to know about video marketing in 2026: platforms, content types, budget-friendly production tips, strategy frameworks, and how to measure real results.

How to Make a Marketing Video That Truly Converts

guides

How to Make a Marketing Video That Truly Converts

Discover how to make a marketing video that drives real growth. Our guide covers scripting, AI creation, and TV distribution for small business success.

10 Powerful CTV Advertising Examples and Strategies to Copy in 2026

guides

10 Powerful CTV Advertising Examples and Strategies to Copy in 2026

Discover 10 real-world ctv advertising examples for SMBs. Learn replicable strategies for targeting, creative, and measurement to grow your business.

TV Advertising for Mortgage Brokers: A Complete Guide

Financial > Financial Advisory

TV Advertising for Mortgage Brokers: A Complete Guide

Mortgage brokers can build trust and reach homebuyers early with streaming TV ads. Covers targeting, compliance, campaign structure, and budgets starting at $50.

State Legislature Advertising: TV Guide for 2026

guides

State Legislature Advertising: TV Guide for 2026

Run a smarter statehouse campaign with TV. Covers CTV targeting by legislative district, budget tiers, ad creative strategies, and timing your spend for maximum voter reach.

A Guide to Local Television Advertising for Small Business

guides

A Guide to Local Television Advertising for Small Business

Discover how local television advertising drives growth. This guide covers CTV, campaign costs, ad creation, and how to launch a successful local TV strategy.

TV Advertising for Furniture Stores

Retail > Furniture

TV Advertising for Furniture Stores

Furniture stores can showcase showroom settings on streaming TV to drive local foot traffic, compete with big-box retailers, and turn high-ticket browsing into sales.

Linear TV Meaning: A Guide for Small Businesses

guides

Linear TV Meaning: A Guide for Small Businesses

Discover the linear tv meaning and how it boosts your small business with powerful TV advertising strategies.