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Jestin McCarthy focuses on customer success at Adwave, working closely with businesses to help them launch, manage, and optimize their TV advertising campaigns. He supports customers throughout the lifecycle, making sure they understand the platform and get real value from their ads.
In addition to customer success, Jestin works in marketing and ad operations, helping coordinate campaigns, troubleshoot issues, and improve performance. His role bridges product, customers, and execution so the Adwave experience stays clear, effective, and dependable for every advertiser.
Articles by Jestin McCarthy
using adwave
Getting Started with Adwave: Your First Campaign
The front door to using Adwave: create a free AI TV ad from your URL, set targeting and budget, and launch on 100+ streaming networks in under 10 minutes.
using adwave
Preparing Your Website for a Great Adwave Ad
Adwave's AI builds your TV commercial from your website, so the page you submit shapes the ad. A 15-minute cleanup checklist that pays off on screen.
using adwave
Adwave Targeting Deep Dive: Find Your Perfect Audience
Great TV targeting is one honest geographic decision plus a quarterly habit. How to draw your trade area from evidence, set the scope dial, and let the dashboard redraw the edges.
case study
B2B SaaS CTV Case Study: 27% More Demos at Lower CPL
A field-service SaaS realized its buyer is a plumber on the couch, not a job title on LinkedIn. Six TV metros vs six controls: +27% demos, +38% branded search, and a permanently funded channel.
guides
Seasonal Business Advertising: Stay Busy Year-Round (2026)
The customers are won before the season starts. A four-phase advertising calendar for seasonal businesses: pre-season ramp, peak capture, shoulder renewals, and cheap off-season presence.
case study
Restaurant Chain CTV Case Study: +16% Same-Store Visits
An 11-location casual dining chain turned flat traffic into +16% same-store visits with a single-market CTV test, control-market measurement, and a rollout weighted to its weakest metro.
using adwave
Adwave AI Creative: Tips for Better TV Ad Variations
Get more out of Adwave's free AI ad creation: pick stronger source URLs, refine with specific chat editor requests, and run variations head to head to find your winner.
guides
How to Choose the Right Advertising Channels (2026)
A practical 5-factor framework for choosing advertising channels: audience match, intent stage, budget, measurement, and saturation, plus a 70/20/10 allocation to put it into action.
case study
Professional Services CTV Case Study: 53% Inquiry Lift
A regional estate planning firm ran a 6-month $2,200/month CTV campaign and lifted total inquiries by 53% over baseline, with $277 cost per incremental inquiry and 3.3x first-year ROAS.
using adwave
Using Adwave for Seasonal Campaigns: A Step-by-Step Guide
A step-by-step playbook for using Adwave to plan multi-phase seasonal TV campaigns, from picking the right window to generating phased creative and measuring lift against baseline.
case study
Local Retailer Drives Foot Traffic with Streaming TV
An independent home goods retailer ran a 75-day CTV test at $1,800 a month. Weekend foot traffic rose 22%, weekday lifted 14%, and ROAS landed at 9.4x.
case study
Fitness Studio CTV Case Study: 14x ROAS in 67 Days
A mid-sized strength and conditioning studio ran a 67-day CTV test at $1,800/month and saw trial signups jump 128% with cost-per-trial falling to $54 by month 3.
