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Jestin McCarthy

Jestin McCarthy

Customer Success

Jestin McCarthy focuses on customer success at Adwave, working closely with businesses to help them launch, manage, and optimize their TV advertising campaigns. He supports customers throughout the lifecycle, making sure they understand the platform and get real value from their ads.

In addition to customer success, Jestin works across marketing and ad operations, helping coordinate campaigns, troubleshoot issues, and improve performance. His role bridges product, customers, and execution, ensuring the Adwave experience is clear, effective, and dependable for every advertiser.

Areas of Expertise

Customer Success

Articles by Jestin McCarthy

E-commerce CTV Case Study: 41% Revenue Growth

case study

E-commerce CTV Case Study: 41% Revenue Growth

How a direct-to-consumer home goods brand used Adwave CTV campaigns to grow online revenue 41% and reduce customer acquisition costs by 32% during the holiday shopping season.

Auto Dealership CTV Case Study: 34% More Showroom Visits

case study

Auto Dealership CTV Case Study: 34% More Showroom Visits

A mid-size Tampa dealership added streaming TV to their marketing mix and saw 34% more showroom visits, 28% lower cost per sale, and a dramatically expanded market radius in just four months.

Home Services CTV Case Study: 47% More Leads

case study

Home Services CTV Case Study: 47% More Leads

How a mid-size home services company used Adwave CTV campaigns to increase qualified leads by 47% and cut cost per lead by 31% in just 90 days.

How to Read Your Adwave Campaign Dashboard

using adwave

How to Read Your Adwave Campaign Dashboard

A walkthrough of every metric on your Adwave dashboard: impressions, CPM, completion rate, reach, frequency, and how to use the data to improve your TV campaigns.

How to Create Your First Adwave TV Ad (Step-by-Step)

using adwave

How to Create Your First Adwave TV Ad (Step-by-Step)

Walk through every step of creating and launching your first Adwave TV ad, from pasting your URL to tracking real-time results. No production crew or experience needed, and campaigns start at $50.

Issue Advocacy Advertising: Promoting Ballot Measures on TV

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Issue Advocacy Advertising: Promoting Ballot Measures on TV

Win ballot measure campaigns with TV advertising. Covers voter targeting, message strategy, budget planning, and legal compliance for issue advocacy organizations.

Healthcare Marketing Ideas for Small Practices

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Healthcare Marketing Ideas for Small Practices

Proven marketing strategies for small healthcare practices: build your online presence, generate patient reviews, run targeted ads, and grow your patient base consistently.

Real Estate Marketing Ideas for 2026

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Real Estate Marketing Ideas for 2026

The real estate market in 2026 presents a unique landscape for agents and brokers. The agents who thrive aren't necessarily those with the biggest budgets.

Home Improvement Marketing Ideas That Drive Leads

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Home Improvement Marketing Ideas That Drive Leads

Proven marketing strategies for home improvement contractors, from building a project portfolio and running digital ads to TV campaigns that generate qualified leads.

10 Game-Changing Car Dealership Marketing Strategies for 2026

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10 Game-Changing Car Dealership Marketing Strategies for 2026

Discover 10 powerful car dealership marketing strategies to boost sales. Learn about AI-driven TV, local targeting, and ROI tracking for your auto business.

A Complete Guide to Lower Funnel Marketing (2026)

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A Complete Guide to Lower Funnel Marketing (2026)

Master lower funnel marketing with this complete guide. Learn proven tactics to optimize conversions, engage ready-to-buy customers, and maximize your ROI.

10 Dental Clinic Marketing Strategies for Growth in 2025

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10 Dental Clinic Marketing Strategies for Growth in 2025

Discover 10 actionable dental clinic marketing strategies to attract more patients and grow your practice. Includes SEO, paid ads, TV, and retention tips.