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Jestin McCarthy focuses on customer success at Adwave, working closely with businesses to help them launch, manage, and optimize their TV advertising campaigns. He supports customers throughout the lifecycle, making sure they understand the platform and get real value from their ads.
In addition to customer success, Jestin works across marketing and ad operations, helping coordinate campaigns, troubleshoot issues, and improve performance. His role bridges product, customers, and execution, ensuring the Adwave experience is clear, effective, and dependable for every advertiser.
using adwave
Get more out of Adwave's free AI ad creation: pick stronger source URLs, refine with specific chat editor requests, and run variations head to head to find your winner.
guides
A practical 5-factor framework for choosing advertising channels: audience match, intent stage, budget, measurement, and saturation, plus a 70/20/10 allocation to put it into action.
case study
A regional estate planning firm ran a 6-month $2,200/month CTV campaign and lifted total inquiries by 53% over baseline, with $277 cost per incremental inquiry and 3.3x first-year ROAS.
using adwave
A step-by-step playbook for using Adwave to plan multi-phase seasonal TV campaigns, from picking the right window to generating phased creative and measuring lift against baseline.
case study
An independent home goods retailer ran a 75-day CTV test at $1,800 a month. Weekend foot traffic rose 22%, weekday lifted 14%, and ROAS landed at 9.4x.
case study
A mid-sized strength and conditioning studio ran a 67-day CTV test at $1,800/month and saw trial signups jump 128% with cost-per-trial falling to $54 by month 3.
using adwave
Master your Adwave dashboard with this beginner guide. The seven key metrics, what each means, and the 15-minute weekly routine for better campaigns.
using adwave
Eight optimization moves that turn your Adwave campaign data into better results, including frequency tuning, geographic targeting, creative testing, and budget pacing.
guides
Compare 7 advertising channels for Shopify and DTC stores: Google Shopping, Meta, TikTok, Pinterest, influencers, CTV, and Amazon. Budgets and stage-based playbooks included.
guides
Compare 7 advertising channels for daycares: Google Ads, Facebook, local SEO, Care.com, partnerships, CTV, and direct mail. Budgets and enrollment calendar included.
guides
Seven advertising channels that work for independent florists in 2026, with peak-season timing, wedding strategy, and tactics for same-day occasion orders.
guides
Seven advertising channels compared for veterinary clinics. From Google Ads to streaming TV, with real costs, strategies, and budget allocation for vet practices.
