Jestin McCarthy focuses on customer success at Adwave, working closely with businesses to help them launch, manage, and optimize their TV advertising campaigns. He supports customers throughout the lifecycle, making sure they understand the platform and get real value from their ads.
In addition to customer success, Jestin works across marketing and ad operations, helping coordinate campaigns, troubleshoot issues, and improve performance. His role bridges product, customers, and execution, ensuring the Adwave experience is clear, effective, and dependable for every advertiser.
guides
Seven advertising channels that work for independent florists in 2026, with peak-season timing, wedding strategy, and tactics for same-day occasion orders.
guides
Seven advertising channels compared for veterinary clinics. From Google Ads to streaming TV, with real costs, strategies, and budget allocation for vet practices.
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A channel-by-channel comparison of advertising options for gyms and fitness centers. Google Ads, social media, local SEO, streaming TV, and more with costs and membership-focused budget allocation.
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Seven advertising channels for electricians, with cost benchmarks, trust-building ratings, and a budget framework for reaching homeowners who need electrical work.
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Brand recognition turns strangers into customers. A step-by-step guide to building a memorable small business brand across digital, TV, and community channels.
using adwave
How multi-location businesses use Adwave to create and manage separate CTV campaigns for each location, with location-specific targeting, budgets, and creative.
case study
How a direct-to-consumer home goods brand used Adwave CTV campaigns to grow online revenue 41% and reduce customer acquisition costs by 32% during the holiday shopping season.
case study
A mid-size Tampa dealership added streaming TV to their marketing mix and saw 34% more showroom visits, 28% lower cost per sale, and a dramatically expanded market radius in just four months.
case study
How a mid-size home services company used Adwave CTV campaigns to increase qualified leads by 47% and cut cost per lead by 31% in just 90 days.
using adwave
A walkthrough of every metric on your Adwave dashboard: impressions, CPM, completion rate, reach, frequency, and how to use the data to improve your TV campaigns.
using adwave
Walk through every step of creating and launching your first Adwave TV ad, from pasting your URL to tracking real-time results. No production crew or experience needed, and campaigns start at $50.
guides
Win ballot measure campaigns with TV advertising. Covers voter targeting, message strategy, budget planning, and legal compliance for issue advocacy organizations.
