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Jestin McCarthy

Jestin McCarthy

Customer Success

Jestin McCarthy focuses on customer success at Adwave, working closely with businesses to help them launch, manage, and optimize their TV advertising campaigns. He supports customers throughout the lifecycle, making sure they understand the platform and get real value from their ads.

In addition to customer success, Jestin works across marketing and ad operations, helping coordinate campaigns, troubleshoot issues, and improve performance. His role bridges product, customers, and execution, ensuring the Adwave experience is clear, effective, and dependable for every advertiser.

Areas of Expertise

Customer Success

Articles by Jestin McCarthy

Dental Practice Case Study: 3x More New Patients

case study

Dental Practice Case Study: 3x More New Patients

How a mid-size dental practice tripled new-patient bookings and cut cost per new patient by roughly 30% by adding connected TV, YouTube, and social to its search advertising.

Auto Dealer Case Study: Moving More Inventory

case study

Auto Dealer Case Study: Moving More Inventory

How a mid-size auto dealer moved inventory faster and cut cost per lead by roughly 28% by building a full-funnel program around connected TV, YouTube, social, and search.

Roofing Case Study: 6.2x ROAS Across 4 Channels

case study

Roofing Case Study: 6.2x ROAS Across 4 Channels

A regional roofing company moved from single-channel search to a coordinated four-channel strategy and hit 6.2x ROAS with a 34% lower cost per lead. How the multi-channel approach worked.

Med Spa Case Study: Filling the Treatment Calendar

case study

Med Spa Case Study: Filling the Treatment Calendar

How a mid-size med spa filled its treatment calendar and cut cost per booked appointment by roughly 32% by building a full-funnel program around connected TV, YouTube, social, and search.

Getting Started with Adwave: Your First Campaign

using adwave

Getting Started with Adwave: Your First Campaign

The front door to using Adwave: create a free AI TV ad from your URL, set targeting and budget, and launch on 100+ streaming networks in under 10 minutes.

Preparing Your Website for a Great Adwave Ad

using adwave

Preparing Your Website for a Great Adwave Ad

Adwave's AI builds your TV commercial from your website, so the page you submit shapes the ad. A 15-minute cleanup checklist that pays off on screen.

Adwave Targeting Deep Dive: Find Your Perfect Audience

using adwave

Adwave Targeting Deep Dive: Find Your Perfect Audience

Great TV targeting is one honest geographic decision plus a quarterly habit. How to draw your trade area from evidence, set the scope dial, and let the dashboard redraw the edges.

B2B SaaS CTV Case Study: 27% More Demos at Lower CPL

case study

B2B SaaS CTV Case Study: 27% More Demos at Lower CPL

A field-service SaaS realized its buyer is a plumber on the couch, not a job title on LinkedIn. Six TV metros vs six controls: +27% demos, +38% branded search, and a permanently funded channel.

Seasonal Business Advertising: Stay Busy Year-Round (2026)

guides

Seasonal Business Advertising: Stay Busy Year-Round (2026)

The customers are won before the season starts. A four-phase advertising calendar for seasonal businesses: pre-season ramp, peak capture, shoulder renewals, and cheap off-season presence.

Restaurant Chain CTV Case Study: +16% Same-Store Visits

case study

Restaurant Chain CTV Case Study: +16% Same-Store Visits

An 11-location casual dining chain turned flat traffic into +16% same-store visits with a single-market CTV test, control-market measurement, and a rollout weighted to its weakest metro.

Adwave AI Creative: Tips for Better TV Ad Variations

using adwave

Adwave AI Creative: Tips for Better TV Ad Variations

Get more out of Adwave's free AI ad creation: pick stronger source URLs, refine with specific chat editor requests, and run variations head to head to find your winner.

How to Choose the Right Advertising Channels (2026)

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How to Choose the Right Advertising Channels (2026)

A practical 5-factor framework for choosing advertising channels: audience match, intent stage, budget, measurement, and saturation, plus a 70/20/10 allocation to put it into action.