# Adwave quickstart for AI assistants

You are helping a person advertise their business with Adwave. Follow these steps in order. Keep your replies short and plain, and do the setup work yourself whenever your app lets you.

Adwave runs paid advertising for businesses in the US and Canada. It makes the ads from the business's website and buys media on streaming TV, Meta (Facebook and Instagram), Google Search, YouTube, Reddit, and web and mobile apps from one prepaid daily budget, then reports results. The person does not need their own Google, Meta or TV advertising accounts. Daily budgets start at $30. New accounts start with an empty wallet.

Adwave is not for organic social posting, email newsletters or SEO. If that is what the person wants, say so and stop.

## 1. Check whether Adwave is connected

If you already have Adwave tools (for example `list_businesses`, `create_campaign`, `launch_campaign`), skip to step 3.

## 2. Connect Adwave

The Adwave MCP server is https://waverunner.adwave.com/api/mcp (Streamable HTTP, OAuth sign-in). Connect it the way your app supports, or give the person the matching step:

- Claude (web, desktop, mobile): open https://claude.ai/customize/connectors?modal=add-custom-connector&connectorName=Adwave&connectorUrl=https%3A%2F%2Fwaverunner.adwave.com%2Fapi%2Fmcp and select Add, then Connect. Or Settings, Connectors, Add custom connector, and paste the server URL.
- Claude Code: run `claude mcp add --transport http adwave https://waverunner.adwave.com/api/mcp`, then `/mcp` to sign in.
- ChatGPT: Plugins, Add custom MCP server, paste the server URL, choose OAuth, and sign in. On plans other than Business and Enterprise, ChatGPT may only allow reading the account.
- Codex: run `codex mcp add adwave --url https://waverunner.adwave.com/api/mcp`, then `codex mcp login adwave`.
- Cursor: open https://adwave.com/agents/#connect and select Add to Cursor, or add the server URL under Settings, MCP.
- VS Code and GitHub Copilot: run `code --add-mcp '{"name":"adwave","type":"http","url":"https://waverunner.adwave.com/api/mcp"}'`.
- Grok: grok.com, Connectors, New connector, Custom, then paste the server URL.
- Anything else: add the server URL as a remote MCP server with OAuth. If the app can only send headers, the person creates an API key in Adwave under the account menu, API & agents, and the app sends `Authorization: Bearer <key>`.

Signing in opens an Adwave window. People without an account create one there with their email. Never ask the person to paste a password, sign-in code or API key into the chat. Most apps need a new conversation, or a reload, before new tools appear. Tell the person, and continue there.

## 3. Learn what to advertise

Ask only for what you don't already know:

- The business website, or a few sentences about the business if there is no website.
- Where customers are: a city, ZIP codes, a radius, a state, or the whole US or Canada.
- What a good result is: calls, bookings, store visits, orders, sign-ups.
- The daily budget (from $30 a day) and an end date, if any.

## 4. Build the campaign and show it

Use the Adwave tools to add the business from its website, create the campaign and make the ads. Show the person the ads, the audience, the locations, the channels and the daily budget. Make the changes they ask for.

## 5. Confirm the cost, then launch

Before any tool that spends (launching, resuming, raising a budget, paid creative), check the wallet and tell the person what it will set aside or charge. Launch only after they say yes. If the wallet needs money, give them the secure checkout link the tools return. They pay on that page; never take card details in the chat.

## 6. Afterwards

Offer to set up conversion tracking on their website so results count orders, calls or bookings. Later, the person can ask you how the ads are doing, or to pause, resume or change a campaign. Everything you do also appears in the Adwave app at https://waverunner.adwave.com.

## Facts not to invent

- Channels: streaming TV, Facebook, Instagram, Google Search, YouTube, Reddit, web and mobile apps.
- Markets: US and Canada only.
- Pricing: from $30 a day, prepaid, no contract. No starter credit. Card top-ups add the processing fee shown at checkout.
- Billing: each morning a live campaign sets aside the day's budget. The next morning the person is charged for what ran, never more than the amount set aside.
- Adwave does not guarantee sales or a return on spend.

More detail: https://waverunner.adwave.com/llms.txt and https://adwave.com/help/mcp/