“I didn’t know you were here.”
Video, TV, and social can introduce your business before someone goes looking.
TV
YouTube
Facebook
Instagram
YouTubeFacebookInstagram
Where your ads run
Be everywhere
your customers are.
Reach people across the places they watch, browse, search, and decide. Connect the right channels around one goal: more business.
Free to preview. Approve your ads before you spend.
yourbusiness.comYour brand. Your starting point.
One campaign. One daily budget.
FacebookDiscovery
InstagramInspiration
Google SearchIntent
YouTubeStorytelling
Streaming TVAwareness
RedditConsideration
TikTokEarly access
Web & appsReinforcement
One view of website results
VisitsInquiriesBookingsSales
Why the mix works
One channel can start the story.
The mix helps move it forward.
Customers discover, compare, and decide in different places. Your campaign should have a useful role in each of those moments.
“This could be right for me.”
Useful creative, relevant offers, and more context can keep your business in the running.
RedditYouTubeWeb & apps
“Let’s take the next step.”
Search and clickable placements can turn interest into a visit, inquiry, or purchase.
GoogleFacebookWeb & apps
DRDaybreak RunningSponsored
Meet yournext pair.
Discovery + consideration
Give them a reason to stop.
An offer, a product, or a glimpse of your business can turn a passing scroll into interest. Keep the message visual and the next step easy.
How it supports the mix
Video can introduce your name. Feed ads can add a useful detail or offer. Search gives interested people another way to find you.
What to watch
Engaged visits and configured website conversions. Likes alone do not tell the business story.
Sponsored · daybreak.example
A fresh pair. A favorite route. Find your everyday pace with Daybreak.
Explore the collection · About usActive demand
Be there when they’re looking.
Meet people expressing a need: a service nearby, a place to eat, or a product they want. Make the ad and landing page answer that need.
How it supports the mix
Other channels can make your name or offer familiar before the search. Search can capture interest they help create.
What to watch
Relevant search traffic, qualified inquiries, purchases, and cost per tracked action.
Daybreak RunningChase
the morning.Explore the collection →
YouTube storyboard · 16:9
the morning.Explore the collection →
Discovery + explanation
Show why you’re worth choosing.
Use motion and sound to demonstrate a product, introduce a service, or give people a feel for the experience. Video can work across discovery, consideration, and action.
How it supports the mix
Social can reinforce the same benefit in a shorter format. Search can make the next visit easier when interest becomes intent.
What to watch
Video reach and viewing, alongside later website actions where measurement supports them.
Daybreak RunningChase
the morning.Explore the collection →
Streaming TV storyboard · 16:9
the morning.Explore the collection →
Broadening awareness
Make a memorable introduction.
Put your business into a full-screen viewing experience. Show the atmosphere, the people, or the reason to remember you before someone is actively shopping.
How it supports the mix
An introduction on TV can make a later social ad or search result feel familiar. Clickable channels provide convenient paths to your website.
What to watch
Reach and frequency, with attributed website activity where supported. The absence of a click does not make an impression worthless.
Daybreak RunningMeet your
next pair.Explore the collection →
next pair.Explore the collection →
Reach + reinforcement
Keep your offer within reach.
Use visual placements across relevant websites and apps to introduce your offer and give people another opportunity to notice or revisit it.
How it supports the mix
Display can complement search and video with a consistent message. Where supported, remarketing can re-engage eligible prior visitors.
What to watch
Reach, useful site visits, conversions, and frequency, not simply the cheapest impression.
u/daybreakrunningPromoted
Research + consideration
Meet people weighing their options.
Put a useful message alongside the topics and communities people explore when they are learning about a category or comparing choices.
How it supports the mix
Video can introduce the idea; a clear, specific Reddit ad can add context while people research. Search offers a direct route when they decide.
What to watch
Relevant traffic and downstream actions. Paid ads are not community recommendations or endorsements.
Daybreak Running
Meet your
next pair.Explore the collection ↗
Vertical video storyboard
next pair.Explore the collection ↗
Short-form discovery
Make discovery feel natural.
Lead with a clear visual hook and show the product or experience quickly. Vertical video fits how people discover ideas in a fast-moving feed.
How it supports the mix
The same offer can carry into social, YouTube, and search as curiosity develops. Adapt the creative to each placement.
What to watch
Viewing and engaged visits, then website conversions. Available through early access with a qualifying budget.
The thinking behind the mix
This explanation combines platform capabilities with our interpretation of how they can support a campaign. Google’s account of a commissioned Nielsen study describes the value of addressing multiple purchase stages in historical CPG campaigns. It is not an Adwave result or a forecast for your business.
Explore the platform references: Search and campaign goals, YouTube’s roles and formats, Display reach and reinforcement, and Reddit and product research.
Actual results depend on the audience, creative, offer, budget, and website. Cross-channel attribution and remarketing depend on consent, available signals, and platform support. Adding channels alone does not guarantee better results. See Adwave’s channel eligibility and current pricing.
The streaming TV part of your campaign
Familiar names.
A bigger stage for your business.
A few of the recognizable networks and streaming services in the mix.
NBC
AMC
Placements depend on inventory, targeting, and campaign settings. Questions about the mix? Contact our team.
Your next customer is out there.
Let’s start the wave.
Turn your website into ads across TV, search, social, and the web.
Free to analyze. See your plan before you spend.