For software platforms and SMB networks

Offer advertising
inside your product.

Your customers already pay for ads somewhere else. Let them advertise through you, under your brand, without building creative, media buying, or tracking yourself.

Built on the Adwave API and MCP tools. Your brand on your domain.

Your product.An ads tab your customers already trust.
ads.yourplatform.com
Your PlatformCustomer advertising
CustomersCampaignsReportsAPI keys
BSBright Smile DentalCreated through the APILive
PSPine SalonFunded with a checkout linkLive
NHNorth Hills HVACWebsite analyzedDraft
One workspace per customer.Keys scoped to each one.
Your customers never see a stack of ad accounts.
Illustrative platform workspace with example customers.

What you build with

The pieces an ads tab needs.

The agency API and MCP tools come with revenue share under a partner agreement, or with the Scale license.

Customer workspaces

Create, update, disable, and restore a workspace for each customer, and set it to Managed or Self-serve.

Keys scoped to one customer

Mint a key that works only as that customer, so their tooling never sees anyone else's data.

Funding without card data

Create a hosted Stripe checkout link for a customer's wallet. Card numbers never touch your API calls.

Results across customers

List campaigns across every customer at once, read each campaign's report, and download media cost as CSV.

MCP for AI assistants

The API actions are also MCP tools, so an assistant in your product can set up and report on campaigns.

Your brand and domain

Your logo, colors, product name, domain, and sending address on everything your customers see.

What you skip building

Adwave does the advertising.

1

Ads from the customer's website

Buyer profiles, image ads, social video, and TV spots, built from the site they already have.

2

Media across channels

TV, YouTube, Google Search and Display, Facebook, Instagram, Reddit, and mobile web and apps from one budget.

3

Tracking and leads

A website tag, tracked phone numbers, and a leads inbox, with install guides for the common website builders.

4

Daily optimization

Autopilot shifts budget and tests new ads, and writes every change in plain words.

Partner math

What paid media could add.

Put in your own numbers and compare the two ways to get paid: a revenue share with no license, or a wholesale license with media at cost and your own price.

clients

Example: 300 customers on your platform with 25% advertising is 75.

$
% of media
Revenue share, per month $6,000

20% of client spend. No license.

Wholesale license, per month $4,001

Your fee minus the Growth license.

Client spend per month$30,000
Revenue share rate20%
Your wholesale fee$6,000
LicenseGrowth · $1,999/month
With revenue share, clients pay Adwave's published all-in price. With a wholesale license, media bills to you at cost and clients pay what you charge, so the same spend buys them more media. Creative on a license is billed at published unit prices and is not included here.

Good questions

What product teams ask first.

Do we need a license?

Not on revenue share. You earn 20% to 30% of your customers' net spend, and the API and MCP tools come with the partner agreement. If you would rather set your own prices, the Scale license is $4,999 a month for up to $250,000 of managed media, with media at cost. See partner pricing.

How do customers get into their workspace?

You create each customer's workspace through the API and send a branded invite. They sign in on your domain. There is no public Adwave signup on your host.

Can leads come back into our product?

Campaign reports on the API carry won counts and revenue. Individual leads stay in the customer's leads inbox in your branded app.

Who handles billing?

You choose per customer. Self-serve customers pay by card into their own wallet and you set your fee. Managed customers bill to your wallet at media cost and you invoice them inside your own billing.

Where are the API docs?

See the developer docs and the MCP guide.

Build it in

Give your customers an ads tab.

Talk to us about your product, then build on the API with a revenue share or a Scale license.

Book a platform call Read the developer docs
Your brand. Your domain. One workspace per customer.