Running campaigns
Do I need my own Meta, TikTok, Reddit, or Google ad account?
No. Adwave runs your Facebook, Instagram, TikTok, and Reddit ads on its shared advertising accounts and sets up a Google Ads account for your workspace.
On this page
Do I need my own ad accounts?
No. You run every channel from Adwave: Mobile web, Mobile apps, TV, Audio, Google, Facebook and Instagram, TikTok, and Reddit. You manage the campaign, ads, budget, and reporting in Adwave.
Which account do my Google ads run on?
Adwave sets up and manages a Google Ads account for your workspace on your first launch with Google. If Google needs more time to create the account, the Google channel waits while the rest of the campaign runs.
Can I connect my own Meta account?
Not yet. Separate Meta ad accounts for each workspace aren't available, and Connected accounts says so. Your Facebook and Instagram ads run on Adwave's shared account in the meantime.
Who bills me for these ads?
Adwave does. Every channel is paid from your Adwave wallet as part of your daily budget. You don't receive separate bills from the ad platforms. See Wallet & billing.
Which account do my Facebook, Instagram, TikTok, and Reddit ads run on?
They run on Adwave's own shared advertising accounts for each platform. You don't need an account with Meta, TikTok, or Reddit.
These channels need Audience sync, which is on by default. If you turn it off, launch leaves these channels out and tells you how to add them back. See Why did my campaign launch without one of its channels?