How do audio ads work?

Audio is on by default with Mobile web in Adwave's recommended channels. Learn what an audio ad includes, what it costs, and how to leave it out.

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Is Audio on by default?

Yes. Audio is part of the recommended channel set and runs alongside Mobile web. A campaign that uses the recommended channels and includes Mobile web gets audio ads when its daily budget allows.

What is in an audio ad?

Each audio ad is a 15 or 30 second spot with a script, a call to action, a voice, and optional background music. Adwave writes and produces it from your business profile and buyer profiles, the same way it makes your other ads. You can review it with your other ads before launch.

What do audio ads cost?

Audio ads follow the same rules as your other campaign ads. For businesses, the ads made for your campaign are included. Extra audio ads you order up front or in the Ad Library cost $6 for 15 seconds or $12 for 30 seconds, paid from your wallet. Agencies pay these published prices for every audio ad. Time on air comes from your daily budget, like every other channel.

How do I remove Audio from a campaign?

Open the campaign plan.
Open Where your ads run.
Choose I'll choose the channels.
Clear Audio and save your channels.

Your choice is kept for that campaign. If you use the API, set audioEnabled to false on the campaign to leave Audio out.