Getting started
Businesses & buyer profiles
Your business profile and buyer profiles guide the ads, scripts, and targeting Adwave creates. Review them before you launch.
On this page
The business profile
When you add a business, you can paste a website (Adwave reads the site and drafts the profile) or set it up by hand with a name and a few details. Either way you get a structured profile: what the business sells, who it serves, its tone of voice, and its strongest value propositions. That profile is the source material for every ad, video script, and headline the platform generates. A hand-entered business starts without automatic ads or landing pages; you can still generate those later.
A business can be your own company or a client's. An organization can hold several businesses, so teams that run advertising on behalf of clients keep everything in one workspace. Open Businesses in the sidebar to see each business's status, live campaigns, spend, wins, and return for the last 30 days. Archived businesses have a separate view. Your Individual workspace is separate from any team organization you join; switch from the sidebar when you need to move between them.
Buyer profiles (personas)
You can also choose Reach everyone, which uses a built-in General audience buyer profile so the campaign can launch without writing custom buyer profiles. Autopilot still suggests interests and demographics you can pin or exclude.
Alongside the profile, Adwave proposes buyer profiles with their own motivations and objections. You can reuse these profiles in later campaigns. Creative is generated per buyer profile, so a retiree researching a purchase sees a different ad than a time-pressed parent, even for the same product.
On the Buyers page each buyer profile is one row with three lines: Who they are (the demographics), Results (wins, clicks and value, each once), and Reach (the audience plan, with a status chip while Autopilot is still finding it and a Try again when that takes too long).
Each buyer profile includes:
- Mindset: how they think and decide (values, skepticism, price sensitivity, and the emotional arc from today to the outcome they want). Ads are written against this, then a Viewer check reviews each ad as that buyer profile.
- Ad style: the fuller narrative for writing ads (who they are, what they care about, what they push back on). This is not the live buy targeting Autopilot places on channels.
- Who ads reach: Autopilot's suggested interest and demographic buy plan for that buyer profile. Each campaign copies it into its own targeting when you launch, then keeps optimizing that flight.
Review buyer profiles in campaign setup, or open Buyers on the business page, before generating ads. You can edit a buyer profile's story in campaign setup without leaving Your plan; who ads reach is on Buyers. Detailed Mindset and Ad style give the ad writer more useful context.
The business Profile page starts with the site read-back. Logo, locations, customer value, and restricted-content notes each have their own section on that page.
To add another buyer profile in campaign setup, describe the customer in plain language ("property managers who need repairs handled fast") and Adwave builds the full buyer profile: Ad style and reach included.
Refining with the assistant
Analysis runs once; refinement is conversational. The chat assistant on the business Profile page can:
- Rewrite parts of the profile ("we don't sell X anymore").
- Adjust a buyer profile's Ad style or motivations.
- Add context the website doesn't mention.
Next
With the profile and buyer profiles in shape, generate your ads.