Running campaigns
Will my campaign pause if it isn't delivering?
Low delivery never pauses a live Adwave campaign. Days that can't serve are not charged, and days that run under budget are credited back.
On this page
Will low delivery pause my campaign?
No. Low delivery never pauses a live campaign. If a campaign delivers little or nothing, it stays live and Autopilot keeps adjusting its audiences, bids, and ads to restore delivery.
Am I charged on days that don't deliver?
- A day when nothing can serve is not charged.
- A day that runs under your daily budget is credited back to your wallet automatically, usually the next morning.
When does a campaign pause?
A live campaign pauses only for these reasons:
- You pause it. Pausing stops future daily charges.
- Your wallet can't cover the day. Add funds and the campaign starts again on its own within the hour, or press Resume to restart it right away. Turn on auto-refill to avoid this.
- It reaches its monthly cap. Delivery picks up again after the cap resets on the first of the month, Eastern time.
- A card payment is disputed. All campaigns in the workspace pause until support clears the dispute. See What happens if I dispute a card payment?
When the campaign's end date passes, it ends rather than pauses.
What does Rebuild reach mean?
If a campaign shows Rebuild reach, its interest audiences ran out. Press it to plan new audiences. Ads turn back on automatically when the rebuild finishes. You are not charged while a campaign is paused.
How do I check delivery?
Open the campaign page. The Channels & delivery card shows each channel's status: Preparing, Starting, or Live. A channel that could not start shows Didn't start with the reason. Spend and results appear on the Summary tab, and the Billing tab shows each day's charge and any credit.