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Install with Google Tag Manager

Install the Adwave tracking snippet through Google Tag Manager and verify that your published tag sends events.

On this page

First, copy your snippet

Your snippet is one line of code that looks like this, with YOUR_SITE_TOKEN replaced by a code that is unique to your website:

<script async src="https://waverunner.adwave.com/t/YOUR_SITE_TOKEN"></script>

Get the real one from your Adwave account: sign in to copy your site's snippet. You'll land on the Tracking page, which shows your personalized snippet with a Copy snippet button. Each website (business) in your account has its own snippet. If you run more than one site, pick the right one with the switcher at the top of the page. Copy it there, then follow the steps below.

Add the tag in GTM

Your GTM web container must already be installed on the website. Creating a tag in an uninstalled container will not send events. Use the GTM installation guide if you have not added the container yet.

  1. Go to tagmanager.google.com and open the container for your website.
  2. In the left menu, click Tags, then the New button.
  3. Name the tag Adwave (the name is just for you).
  4. Click the Tag Configuration box and choose Custom HTML from the list.
  5. Paste your snippet into the HTML field, exactly as copied.
  6. Click the Triggering box and choose All Pages (the built-in Page View trigger). This makes the tag load on every page, which Adwave needs to follow a visitor from ad click to purchase.
  7. Click Save in the top-right corner.

Publish the container

Saving a tag does not put it live. GTM changes only reach your website when you publish:

  1. Click Submit in the top-right corner of GTM.
  2. Give the version a short name like "Added Adwave tag" (this creates a history you can roll back to).
  3. Click Publish.

Avoid double counting

  • Install the snippet either through GTM or directly in your site's <head>, not both. Two copies can send duplicate visits and conversions.
  • Use the All Pages trigger, not History Change. The Adwave tag detects single-page-app navigation by itself; re-firing it on every route change can duplicate events.

Check that it's working

  1. Open your website in a new browser tab and load any page.
  2. Go back to the Tracking page in Adwave (you'll be asked to sign in if you aren't already). The banner at the top turns green on its own when your first visit arrives, usually within a few seconds. No need to reload the page.

To test the installation, click Send a test ping, then Open your site with the test link. The health card reads Receiving as soon as the tag on your page answers. If it does not, the card says what to check next.

If the banner stays amber after a minute, re-check the steps above: the most common causes are pasting the example snippet instead of your personalized one, or forgetting to save or publish the change.