Tracking & results

Install on Webflow

Add the Adwave tracking snippet in Webflow Custom Code, publish your site, and verify incoming events.

On this page

First, copy your snippet

Your snippet is one line of code that looks like this, with YOUR_SITE_TOKEN replaced by a code that is unique to your website:

<script async src="https://waverunner.adwave.com/t/YOUR_SITE_TOKEN"></script>

Get the real one from your Adwave account: sign in to copy your site's snippet. You'll land on the Tracking page, which shows your personalized snippet with a Copy snippet button. Each website (business) in your account has its own snippet. If you run more than one site, pick the right one with the switcher at the top of the page. Copy it there, then follow the steps below.

Add the snippet to Head code

1. Open your project and go to Site settings (click the Webflow logo menu in the top-left of the Designer, or open the site's settings from your dashboard).
2. Click the Custom code tab.
3. Paste your snippet into the Head code box.
4. Click Save changes.
5. Publish your site: publish after saving to update your live site. Webflow also renders custom code in preview and comment modes; confirm tracking on the published URL.

Check that it's working

1. Open your website in a new browser tab and load any page. Use your published site URL to confirm the live installation.
2. Go back to the Tracking page in Adwave (you'll be asked to sign in if you aren't already). The banner at the top turns green on its own when your first visit arrives, usually within a few seconds. No need to reload the page.

To test the installation, click Send a test ping, then Open your site with the test link. The health card reads Receiving as soon as the tag on your page answers. If it does not, the card says what to check next.

If the banner stays amber after a minute, re-check the steps above: the most common causes are pasting the example snippet instead of your personalized one, or forgetting to save or publish the change.