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Tracking & results

Install on WordPress

Install the Adwave tracking snippet across your WordPress site with a header plugin, then verify that events arrive.

On this page

First, copy your snippet

Your snippet is one line of code that looks like this, with YOUR_SITE_TOKEN replaced by a code that is unique to your website:

<script async src="https://waverunner.adwave.com/t/YOUR_SITE_TOKEN"></script>

Get the real one from your Adwave account: sign in to copy your site's snippet. You'll land on the Tracking page, which shows your personalized snippet with a Copy snippet button. Each website (business) in your account has its own snippet. If you run more than one site, pick the right one with the switcher at the top of the page. Copy it there, then follow the steps below.

Install the WPCode plugin

Skip this section if you already have WPCode or a similar header plugin installed. You need permission to install plugins. WordPress.com sites need a paid plan; see WordPress.com's plugin requirements.

  1. Log in to your WordPress admin (usually yoursite.com/wp-admin).
  2. In the left menu, go to Plugins → Add New Plugin.
  3. Search for WPCode (full name: "WPCode - Insert Headers and Footers").
  4. Click Install Now, then Activate.

Paste the snippet

  1. In the left menu, go to Code Snippets → Header & Footer (the Code Snippets menu appears once WPCode is active).
  2. Paste your snippet into the Header box (the first one).
  3. Click Save Changes.

WPCode loads the snippet on every page of your site automatically, including pages you create later.

Check that it's working

  1. Open your website in a new browser tab and load any page.
  2. Go back to the Tracking page in Adwave (you'll be asked to sign in if you aren't already). The banner at the top turns green on its own when your first visit arrives, usually within a few seconds. No need to reload the page.

To test the installation, click Send a test ping, then Open your site with the test link. The health card reads Receiving as soon as the tag on your page answers. If it does not, the card says what to check next.

If the banner stays amber after a minute, re-check the steps above: the most common causes are pasting the example snippet instead of your personalized one, or forgetting to save or publish the change.