Last updated: November 3, 2026

You can run your advertising from a Claude conversation by adding Adwave as a custom connector, with no ad accounts of your own. Adwave makes the ads from your website and buys media on streaming TV, Meta, Google Search, YouTube, Reddit and the web from a prepaid wallet, starting at $30 a day. Claude asks you before anything spends.

You can’t advertise on Claude, but you can advertise with it

Claude doesn’t carry ads. Anthropic wrote in February 2026 that a conversation with Claude isn’t a good place for advertising, so there’s no ad slot to buy. Using Claude to run ads elsewhere is a different thing: Claude takes your instructions, and your ads appear on TV, search and social.

How to connect Adwave to Claude

The server URL is https://waverunner.adwave.com/api/mcp. Adwave works as a custom connector. As of the date above it isn’t a directory listing, so Claude won’t suggest it on its own. Anthropic says custom connectors are never suggested, and you add them yourself.

  1. Open the prefilled Adwave connector link. Or go to Customize, Connectors, Add, then Add custom connector, and paste the server URL.
  2. Select Add, then connect and sign in to Adwave in the window that opens. If you’re new, create your account there with your email.
  3. In a conversation, select the plus button, choose Connectors, and turn Adwave on.

Anthropic’s custom connector guide, checked November 3, 2026, lists these plan rules:

  • Free: one custom connector.
  • Pro and Max: add it from your own account.
  • Team and Enterprise: an Owner adds it for the organization, then each member connects.

The Claude setup page has the full steps. On the command line, use the Claude Code setup page.

What a campaign looks like from chat

Start with a request in your own words. For example: “Advertise my bakery from its website with $40 a day around Austin.”

  1. Adwave reads your website. It suggests the customers worth reaching and makes the ads for each channel. You don’t need a video or any creative of your own.
  2. You review the plan. Ask Claude to show the ads, audience, locations, channels and daily budget, and to change anything you don’t like.
  3. You add money if the wallet is empty. New accounts start with an empty wallet. Claude gives you a link to a hosted Stripe checkout page, and you pay there, never in the chat.
  4. You approve the launch. Every tool that spends is marked destructive, and Anthropic documents that destructive tools always prompt in Claude. You see the request and decide.
  5. Your ads go to each channel for review. They usually start within a few hours.

After that, you can ask questions such as “How did my ads do last week?” or give instructions such as “Pause YouTube and put that money into Google.” Everything Claude does also shows up in the Adwave app.

What it costs

Connecting Claude to Adwave is free. Ads start at $30 a day from a prepaid wallet, with no contract.

  • Launching or resuming a campaign sets the day’s budget aside from your wallet.
  • The next morning you’re charged for what ran, never more than the amount set aside.
  • Card top-ups add the processing fee shown at checkout.
  • A daily budget repeats until you pause or end the campaign.
  • Extra ads made through an assistant can be billed from the wallet at published prices. Ask for the quote before you approve.

See Adwave pricing for the current numbers. You also need a Claude plan that allows the connector, which is listed above.

When another tool fits better

If you already run Meta ads and want Claude to work inside that account, Meta’s own connector is built for you. If you already have several ad accounts, a tool that manages existing accounts may suit you better. Our comparison of AI advertising tools sorts the options by use case.

Limits

  • Markets: campaigns run in the US and Canada only.
  • Channels: streaming TV, Meta (Facebook and Instagram), Google Search, YouTube, Reddit and the web. TikTok is opt-in early access. Pinterest is coming soon.
  • Channel mix: which channels a campaign uses depends on its budget, audience, creative and each channel’s advertising policy, so one campaign may not run everywhere.
  • Your accounts: Adwave buys the media for you. It isn’t a way to manage Google or Meta accounts you already have.
  • Disconnecting: removing the connector doesn’t stop your ads. Campaigns keep running until you pause them.
  • Not covered: Adwave doesn’t do organic social posting, email newsletters or SEO.
  • Results: forecasts are estimates, and Adwave doesn’t guarantee sales or a return on spend.

Read the guardrails to look for before you approve your first launch. All of our assistant guides are on the AI assistants page.