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Case Studies

Learn how businesses are growing using Adwave for TV advertising.

Dental Practice Case Study: 3x More New Patients

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Dental Practice Case Study: 3x More New Patients

How a mid-size dental practice tripled new-patient bookings and cut cost per new patient by roughly 30% by adding connected TV, YouTube, and social to its search advertising.

Auto Dealer Case Study: Moving More Inventory

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Auto Dealer Case Study: Moving More Inventory

How a mid-size auto dealer moved inventory faster and cut cost per lead by roughly 28% by building a full-funnel program around connected TV, YouTube, social, and search.

Roofing Case Study: 6.2x ROAS Across 4 Channels

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Roofing Case Study: 6.2x ROAS Across 4 Channels

A regional roofing company moved from single-channel search to a coordinated four-channel strategy and hit 6.2x ROAS with a 34% lower cost per lead. How the multi-channel approach worked.

Med Spa Case Study: Filling the Treatment Calendar

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Med Spa Case Study: Filling the Treatment Calendar

How a mid-size med spa filled its treatment calendar and cut cost per booked appointment by roughly 32% by building a full-funnel program around connected TV, YouTube, social, and search.

B2B SaaS CTV Case Study: 27% More Demos at Lower CPL

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B2B SaaS CTV Case Study: 27% More Demos at Lower CPL

A field-service SaaS realized its buyer is a plumber on the couch, not a job title on LinkedIn. Six TV metros vs six controls: +27% demos, +38% branded search, and a permanently funded channel.

Restaurant Chain CTV Case Study: +16% Same-Store Visits

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Restaurant Chain CTV Case Study: +16% Same-Store Visits

An 11-location casual dining chain turned flat traffic into +16% same-store visits with a single-market CTV test, control-market measurement, and a rollout weighted to its weakest metro.

Professional Services CTV Case Study: 53% Inquiry Lift

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Professional Services CTV Case Study: 53% Inquiry Lift

A regional estate planning firm ran a 6-month $2,200/month CTV campaign and lifted total inquiries by 53% over baseline, with $277 cost per incremental inquiry and 3.3x first-year ROAS.

Local Retailer Drives Foot Traffic with Streaming TV

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Local Retailer Drives Foot Traffic with Streaming TV

An independent home goods retailer ran a 75-day CTV test at $1,800 a month. Weekend foot traffic rose 22%, weekday lifted 14%, and ROAS landed at 9.4x.

Fitness Studio CTV Case Study: 14x ROAS in 67 Days

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Fitness Studio CTV Case Study: 14x ROAS in 67 Days

A mid-sized strength and conditioning studio ran a 67-day CTV test at $1,800/month and saw trial signups jump 128% with cost-per-trial falling to $54 by month 3.

E-commerce CTV Case Study: 41% Revenue Growth

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E-commerce CTV Case Study: 41% Revenue Growth

How a direct-to-consumer home goods brand used Adwave CTV campaigns to grow online revenue 41% and reduce customer acquisition costs by 32% during the holiday shopping season.

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