Guides

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Discover what is linear TV advertising and how it works for businesses. Learn the costs, key differences from streaming, and when it makes sense to invest.

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Discover what is dynamic ad insertion and how it revolutionizes video advertising. This guide explains how DAI works to boost revenue and viewer engagement.

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Learn how to buy TV advertising with our expert guide. Discover actionable tips on budgeting, media buying, and creating ads that drive real results.

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Unlock campaign ROI with our complete guide to advertising effectiveness measurement. Learn key metrics, methods, and practical strategies for real results.

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You know you need to advertise your business. You also know you don't have thousands of dollars to throw at marketing experiments. The question isn't whether to advertise. It's how to a...

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There's a streaming platform with over 80 million monthly active users, and most small business advertisers have never considered it. Pluto TV has quietly become one of the largest free streami...

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You've built an audience on social media. Maybe thousands of followers, maybe millions. But you know the truth: you're one algorithm change away from losing it all. Influencer TV advertisin...

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You watch the game every week. During commercial breaks, you see ads from national insurance companies, car brands, and fast food chains. And you think: there's no way I could afford to get my ...

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Learn how to advertise on Amazon Fire TV for your small business. Understand costs, targeting options using Amazon's shopper data, and how to access Fire TV inventory without massive minimums.

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A hundred dollars. One hour. A TV commercial on NBC, Hulu, and ESPN. If that sounds impossible, I get it. Traditional TV advertising requires production budgets starting at $5,000, media buys in th...