Insights & Trends - Page 5

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Disney Streaming captured 4.7% of U.S. TV viewing in December 2025. See how Disney+, Hulu, and ESPN+ perform as a bundle, year-over-year trends, and what the data means for advertisers targeting families.

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CTV ad spend hits $38B while social tops $121B in 2026, but growth rates tell a different story. Compare market size, engagement, CPMs, and ROI across CTV, social video, and digital video advertising.

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Over 1,900 FAST channels now exist globally, with 21% growth in 2025 and 1.8 billion U.S. viewing hours. See the full breakdown by content category, platform, and what this explosion means for small business advertisers.

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A 30-second Super Bowl LX spot costs $8 million in 2026. See the full cost breakdown and discover how small businesses can get on TV for just $50.

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Broadcast TV fell to 21.4% of viewing in December 2025 while streaming surged to a record 47.5%. See the full Nielsen breakdown, cost comparisons between broadcast and CTV, and where small businesses should spend.

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YouTube leads at 12.7%, Netflix follows at 9.0%, and streaming hit a record 47.5% of all TV viewing in December 2025. Full platform rankings, subscriber counts, and advertiser cost comparisons from Nielsen data.

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December 2025 Nielsen data shows streaming at record 47.5% of TV viewing while cable hits all-time low of 20.2%.

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Netflix hit a record 9.0% of total U.S. TV viewing in December 2025, fueled by Stranger Things and NFL games. Full Nielsen data plus how small businesses can now reach Netflix's 70M ad-tier viewers.

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YouTube commands 12.7% of all U.S. TV viewing in Q4 2025, outpacing Netflix and every other streaming platform. Nielsen Gauge data broken down by age, time of day, and what it means for local advertisers.

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Amazon Prime Video reaches over 115 million Americans with advertising each month after launching ads in January 2024.