Ready in minutes
AI builds your ad from a single prompt
July 10, 2026
Today we're launching Wavemaker, and here's the shortest way to say what it is: ad creative that converts, generated in minutes instead of weeks. Paste a product URL or type a one-line brief, and Wavemaker writes the script, generates the visuals, records the voiceover, scores it with music, and burns in captions. You get a platform-ready ad, not a rough draft you still have to finish. It's live now at wavemaker.adwave.com.
Here's the thing. Most teams don't have a creative bottleneck because they're short on ideas. They have one because every idea has to survive a production pipeline: a brief, a freelancer or agency, a shoot, edit rounds, and a week or two of waiting, all to test a single hook that might not even work. Wavemaker collapses that pipeline into a few minutes and a few sentences.
Wavemaker turns a product URL or a one-line brief into platform-ready video ads, with the script, visuals, voiceover, and music included. It also makes static image ads, brand-matched to each audience and sized for every placement. This isn't a template tool where you drop your logo into someone else's layout. Wavemaker writes, directs, and renders the whole ad from scratch.
Give it what you've got:
A product or landing-page URL: Wavemaker reads the page, pulls your logo, brand colors, and product shots, and builds the ad around your actual brand.
A one-line brief: describe the offer and the angle, and it takes it from there.
Your own assets or a locked brand kit: bring your footage, images, fonts, and voice so every ad stays on-brand.
From there the pipeline takes over. It writes the script, generates custom visuals (no generic stock clips), records an AI voiceover, adds licensed-style music with word-synced captions, and hands you a finished ad. Most come back in a few minutes.
We built Wavemaker so the whole thing fits in your head. There are three moves.
1. Brief it. Paste a URL, upload your assets, or write a one-line description of the ad you want. Wavemaker figures out the rest, including who you're talking to and what the ad should say.
2. Build. It assembles the script, scenes, voiceover, music, and captions automatically. No timeline, no editor, no render farm to babysit. AI voiceover, on-screen dialogue, music, and word-synced captions come baked in.
3. Test and ship. Export a version sized for each platform, spin up A/B variations to find your winner, and refine anything by chat. Want a different angle? Say "make the hook punchier" or "swap the CTA," and Wavemaker drafts the update directly. New hooks, angles, and CTAs without reshooting anything.
That third step is where the real value shows up. Creative testing usually stalls because every variation costs another production cycle. When a fresh hook is one sentence away, you can actually test your way to the ad that works instead of betting everything on one guess.
Because Wavemaker starts from your URL or brand kit, the output looks like your business, not a stock library. It pulls your colors, logo, and imagery, then keeps them consistent across every variation and every size you export.
And it exports in all the shapes you need: 16:9 for YouTube and the web, 9:16 for TikTok, Reels, and Shorts, and 1:1 or 4:5 for feed placements. Each one is composed for its frame, so nothing shows up letterboxed or awkwardly cropped. Video ads and static image ads both come out ready to run, brand-matched per audience and sized for every placement.
Wavemaker is built for advertisers and growth teams, but the engine underneath isn't limited to ads. It's the same platform behind wavemaker.io, where the pitch is simpler still: turn any idea into a video. Explainers, product demos, social clips, tutorials, brand films. If you can describe it, Wavemaker can make it. For this launch we're focused on the ad creative story, because that's where the pain is sharpest and the minutes-not-weeks math hits hardest. But the ceiling is a lot higher than a single ad.
If you'd rather generate ads programmatically, Wavemaker is API and MCP first-class. There's a REST API for generating video and image ads, reviewing them, and pulling them into your own workflows, with real-time progress over SSE and HMAC-signed webhooks that ping your server the moment an ad is ready.
There's also a full MCP server with 24 tools, secured with OAuth 2.1 and PKCE, so the AI tools you already use (Claude, Cursor, and any other MCP client) can plan, generate, and render ads for you. That's not a roadmap promise. The docs are live today at wavemaker.adwave.com/developers.
Here's the part that's uniquely ours. For most tools, the story ends at the export button. You've got an MP4, and getting it in front of anyone is your problem.
Wavemaker is built by Adwave, which means a finished ad has somewhere to go, and not just one place. The same Wavemaker creative can run across every channel your customers actually use: streaming TV on 100+ premium networks like NBC, Hulu, and ESPN, plus Google, YouTube, Meta, and Reddit. That matters because your audience doesn't live on a single channel. TV and social build the awareness that makes your search and retargeting cheaper, search captures the demand the other channels created, and each channel makes the others work harder. One ad, made once, working everywhere at the same time.
Bottom line: Wavemaker makes the creative, and Adwave gets it in front of the right people across channels. If you want to see how the advertising side works once your ad is ready, start with our multi-channel advertising guide, or dig into how it all comes together.
You can start for free, no credit card required. The free plan gives you 150 credits, enough for your first ad, at 480p with a watermark. From there:
Starter ($39/mo): 600 credits a month, up to 1080p, no watermark, API keys.
Pro ($99/mo, most popular): 1,500 credits a month, priority generation, full API and MCP access, and credit rollover.
Business ($299/mo): 4,500 credits a month, up to 4K, webhooks, and custom branding.
Agency ($499/mo): 7,500 credits a month with everything in Business, built for teams shipping creative at volume.
Annual billing saves about 17%. Need more occasionally? Credit packs run from $39 for 600 credits up to $999 for 15,000 (plus a 3,000-credit bonus), and packs never expire. Unused reserved credits are refunded automatically after every run, so you only pay for what you actually make.
Is Wavemaker only for video ads? No. Wavemaker makes both video ads and static image ads, brand-matched per audience and sized for every placement. The same engine can also make non-ad videos like explainers, demos, and social content, but the product is tuned for advertisers and growth teams who need creative that converts.
Do I need any editing experience? None. If you can paste a URL or describe your offer in a sentence, you can make an ad. Every change happens by chat, so you type "make the hook punchier" instead of dragging clips around a timeline. There's no editor to learn.
How long does it take to make an ad? Most ads generate in a few minutes rather than the days or weeks a traditional production cycle takes. That speed is the whole point, because it lets you test multiple hooks and angles instead of betting on one.
Will the ad actually look like my brand? Yes. Wavemaker pulls your logo, colors, and imagery straight from your URL, or you can lock a brand kit so every ad stays consistent. It generates custom visuals rather than assembling generic stock, so the result looks like your business.
Is the free plan really free? Yes. You get 150 credits with no credit card, enough for your first ad. Paid plans add more credits, higher resolution, no watermark, and API access, but you can run the full creation flow before paying anything.
Is my content used to train AI models? No. The content you upload and create is not used to train AI models.
Wavemaker is live and free to start. Paste a product URL, write a one-line brief, and watch your first ad come together in a few minutes. Head to wavemaker.adwave.com to make something that converts.
And when that ad is ready to run, Adwave is right here to put it on streaming TV and everywhere else your customers are watching.
