Resources & Guides - Page 30

insights

Millennials watch 5.7 hours of streaming daily and 1.5 hours of linear TV. 92% use streaming services. Complete 2025 millennial viewing habits data.

insights

TV advertising reaches 90% of U.S. households with 5x higher brand recall than social-only campaigns. Compare reach, attention, and effectiveness in 2025.

insights

72% of TV viewing time is ad-supported. 83% of U.S. adults watch streaming. Ad-supported viewing grew 43% in 2025.

insights

30-second ads achieve 96% completion rates and 24% higher conversions. Compare TV commercial lengths (15, 30, 60 seconds) to find the optimal format for your goals.

insights

Netflix CPM: $37. Pluto TV: $15. See 2024 streaming TV advertising CPM rates for every major platform and learn how to optimize your ad spend.

guides

Google Ads vs Facebook Ads vs TV: an honest comparison of costs, strengths, and weaknesses. Find the right channel mix and budget allocation for your small business.

insights

TV advertising delivers 39% higher brand recall and $7 ROI per $1 spent. Learn how TV and digital compare on effectiveness metrics and when to use each.

guides

DTC and e-commerce brands can diversify beyond Meta and Google with CTV advertising. Explore targeting strategies, creative best practices, attribution methods, and budget allocation for online stores.

insights

CTV ads achieve 95%+ completion rates compared to 80% on mobile. Learn what drives these differences and how to maximize your video ad performance.

insights

Streaming TV ad CPMs range from $15-35, averaging $25 for small businesses. You can start advertising on streaming platforms for as little as $50.