Adwave resources

Resources & Guides · Page 57

Advertising guides, industry reports, and ad examples for TV, search, and social. - Page 57

717 resources

Insights

What is Max's share of TV viewing? (Q3 2025)

Max (formerly HBO Max) captures 1.2% of total US TV viewing time.

Guides

Peacock TV Advertising: Everything Small Businesses Need to Know

Learn how to advertise on Peacock for your small business. Complete guide to costs, targeting, and accessing premium NBC inventory from $30/day.

Insights

What Is Disney+'s Share of TV Viewing? (Q3 2025)

Disney+ captures 1.9% of TV viewing. Learn how the family streaming service compares to Netflix, YouTube, and other platforms.

Guides

Facebook Ads Not Working? 7 Alternatives That Might Work Better

Facebook ads falling flat? Explore 7 alternatives, from Google Local Service Ads and TikTok to CTV and Pinterest, and find the channels that fit your business.

Insights

What Percentage of TV is Broadcast? (Q3 2025)

Broadcast TV accounts for 20.1% of total U.S. TV viewing in 2025. Nielsen Gauge data shows streaming now dominates while broadcast continues to decline.

Insights

How big is the CTV advertising market? (Q2 2025)

The U.S. CTV advertising market is projected at $33 billion in 2025, up 4x from $8 billion in 2020. Annual growth rates of 13-15% are expected through 2027.

Insights

How Many Hours Do Americans Watch TV Per Day? (2026)

Americans watch about 3.7 hours of TV per day. 2026 breakdown by age, streaming vs cable share, and what it means for advertisers.

Guides

The Ultimate Guide to CTV Ad Creative That Converts

Create CTV ad creative that drives results. Get proven tips on storytelling, pacing, calls to action, and visual design for 30-second streaming TV spots.

Guides

CTV Ad Creative Best Practices (2026)

Learn how to create CTV ad creative that drives results. Discover proven hooks, storytelling techniques, and CTAs for streaming TV ads that convert.

Insights

How much TV viewing is cable vs streaming? (Q1 2025)

Streaming now accounts for 45% of total TV viewing, while cable has dropped to 24%. For the first time in history, streaming exceeds combined cable and broadcast viewing.

Guides

CTV vs YouTube Ads: Which Delivers Better Results for Local Business?

CTV vs YouTube ads compared for local businesses. See how completion rates, targeting, costs, and brand trust stack up so you can pick the right channel for your goals.

Guides

How to Advertise Your Local Business on a Budget (2025 Guide)

A practical walkthrough of local advertising options organized by budget, from free channels to paid digital to streaming TV. Includes a 30-day test plan for any business.