Resources & Guides · Page 59

Insights

How many Americans have cut the cord? (Q2 2025)

77 million U.S. households have cut the cord, now exceeding the 69 million with traditional cable TV subscriptions. Cable penetration dropped from 88% to 35%.

Guides

CTV vs. Meta Ads: Which Channel Delivers Better ROI for SMBs?

Comparing CTV vs Facebook ads for small business? This guide breaks down costs, targeting, and ROI to help you decide which channel belongs in your marketing mix.

News

Why We Built a Chat-Based Video Editor (And Why It Changes Everything)

Our approach to video editing is radically simple: just tell your video what you want it to do. But this isn't just a feature. It's a glimpse of how we'll all interact with soft...

Guides

Your First TV Ad: A Step-by-Step Guide for Absolute Beginners

Learn how to create and launch your first TV ad, even with no experience. This step-by-step guide covers budgets, targeting, creative options, and launching.

Insights

What is Netflix's share of TV viewing? (Q2 2025)

Netflix accounts for 8.3% of U.S. TV viewing, making it the #2 streaming platform by share according to Nielsen's Gauge (June 2025).

Guides

How to Advertise on Roku: The Complete Small Business Guide

Learn how to advertise on Roku as a small business, including costs ($20-60 CPM), targeting options, creative requirements, and step-by-step setup instructions.

Insights

What is YouTube's share of TV viewing? (Q2 2025)

YouTube accounts for 10.6% of U.S. TV viewing, making it the #1 streaming platform by viewing share according to Nielsen.

News

Introducing Adwave: The AI Advertising Suite for Small Businesses

Meet Adwave, the AI advertising suite where Wavemaker makes the ads and Adwave runs them across Meta, Google, Reddit, TikTok, TV, and more from $30/day.

Insights

CTV Advertising Statistics: 25 Numbers Every Marketer Needs in 2025

From streaming's 44.8% TV viewership share to $33B in ad spend, these 25 CTV statistics reveal why connected TV is reshaping how businesses reach audiences.