Advertising for Local Candidates
Local Candidate Advertising on TV, Social & Search
Local elections are won by the name voters recognize on the ballot. Reach your district with professional ads on TV, Meta, Google, and more, with daily budgets from $30/day.
Start with your website
Adwave
Google Search
Ad
Harbor & Pine
Dockside Seafood Restaurant
Explore oak-grilled seafood and dockside dining at Harbor & Pine. Reserve a table.
Harbor & Pine · Promoted
A dinner plan for people who always end up saying “where should we go?”
Oak-grilled seafood, a table by the water, and a menu you can browse before you book. Meet Harbor & Pine.
One creative · search, social, web, TV · one daily budget.
Name recognition wins ballots
Local elections are often decided by which name voters recognize on the ballot. Adwave builds that name recognition on every channel your voters use, television, Meta, Google, Reddit, web, and mobile, from one campaign and one budget. Enter your campaign website URL. Adwave pulls your photo, platform, and branding and builds a TV spot, image ads, and social video in about two minutes, with the required paid-for-by disclosures included. Pick the ZIP codes that match your district and set your budget. Once verified and approved, your campaign can run on eligible TV, social, and search placements.
For more detail, read our down-ballot advertising guide or browse all political advertising resources.
Where your ads run
- Web
- Mobile
- TV
- Audio
A professional campaign on every screen
Voters have limited information in local races. A professional ad on the channels they watch every night, in their feeds, and on the searches they run signals your campaign is organized and credible. Daily budgets from $30/day cost less than a single round of printed yard signs, and you spend only in the ZIP codes where your voters live.
- more likely to search for your brand after seeing your TV spot
- 3x
- Industry brand-lift research
- more consumer trust in TV ads than social ads, trust your search and social ads inherit
- 4x
- MarketingSherpa
- higher brand recall with TV in the mix than digital alone
- 60%
- Nielsen brand-lift studies
How it works
About five minutes to set up
From your website to live ads. No agency, no ad accounts.
You never open Meta Ads Manager, Google Ads, or a TV network account. Adwave buys the placements for you from one daily budget.
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1
Paste your website
Adwave reads your site, offers, and photos, then proposes the customers worth reaching.
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2
Approve your ads
Image ads, social video, and a TV spot come back finished. Change anything by chat before a dollar is spent.
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3
Set a daily budget and area
From $30/day. ZIP codes, a radius, a city, or nationwide. That number is all you pay for media.
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4
Go live and watch results
Ads run on TV, Google, Facebook, Instagram, and the web. One report shows visits and conversions, including from TV.
Pricing
Adwave
One daily budget. That is the whole bill.
No subscription, no contract, no agency retainer, and no platform fee on media. You add money to a prepaid wallet, set a daily budget, and pause whenever you like.
TV, Google, Facebook, and Instagram from $30/day. Reddit and Google Search switch on as you raise the budget. New accounts get $60 starter credit when they add a deposit.
- Starting daily budget
- $30/day
- Prepaid. Raise or lower it any day.
- To preview your ads
- $0
- See the finished ads before you add a card.
- To stop
- Pause
- Charges stop. Your balance stays in the wallet.
Frequently Asked Questions
All FAQs-
Add your website, check your business profile and audience, then generate and review your ads. Check names, prices, images, and claims before launch. Create and review ads.
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Approved political campaigns use eligible placements through Adwave’s programmatic inventory. The usual Google, Meta, and Reddit follow-channel mix does not apply. Ask support to review available placements for your campaign. Discuss political placements.
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Do not assume precinct or voter-demographic targeting is available. Political campaigns have additional channel and audience restrictions. Ask support to review your proposed geography and audience before planning the campaign. Discuss political campaign requirements.
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Business campaigns start at $30/day from a prepaid wallet. Direct business signups receive $60 starter credit immediately. Unused starter credit expires after 14 days without a deposit; a deposit keeps it available. Agency accounts do not receive this credit. Optional creation extras and card processing fees are separate. Read the billing guide.
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Yes. Political campaigns need additional review, approved creative, and restricted placements. You are responsible for accurate claims and required disclosures. Contact support before planning the launch. Discuss political campaign requirements.
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Launch after you approve the creative, choose the area and budget, and fund your wallet. Channels may need time for review or audience preparation before they start delivering. Launch a campaign.
Resources
All Resources
Industries
TV Advertising for Political Campaigns: A Modern Candidate's Guide
Learn how CTV and streaming platforms have made TV advertising accessible to local and state political campaigns, with budgets from $30/day.
Guides
Political Ad Targeting: Reaching the Right Voters on TV
Master CTV ad targeting for political campaigns. Learn how to reach voters by district, demographics, and behavior with budget guides for local, state, and congressional races.
Guides
Down-Ballot Advertising: TV Strategies for Local Races
TV advertising strategies for down-ballot candidates. Learn how local campaigns for city council, school board, and county races can effectively reach voters.
Paste your website. See your ads in minutes.
Adwave builds the ads and runs them on TV, Google, Facebook, Instagram, and Reddit from $30/day. Preview without a card. Pause anytime.
For a walkthrough first, book a call.
