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Guides, insights, tools and news to help you succeed with TV advertising.

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What percentage of U.S. TV time is ad‑supported vs. ad‑free (Q2 2025)?

insights

What percentage of U.S. TV time is ad‑supported vs. ad‑free (Q2 2025)?

Nielsen’s Q2 2025 Ad‑Supported Gauge shows 73.6% of U.S. TV time was ad‑supported (vs. 26.4% non‑ad‑supported), a +1.2 point rise from Q1. Within ad‑supported viewing, streaming led the mix.

What share of TV viewing is streaming?

insights

What share of TV viewing is streaming?

Latest Nielsen Gauge: Streaming accounted for 47.3% of U.S. TV time in July 2025 (record high), vs. broadcast 18.4% and cable 22.2%.

Reach more customers offsite

Online Marketplace Sellers

Reach more customers offsite

Using social media is a powerful way to market your online shop, but many swipe past ads on social media. Commercials on TV can help you reach new customers who might not know where to find you online.

Get more out of your marketing budget

insights

Get more out of your marketing budget

Make your own TV commercial right now – and connect with new customers in your city or town who don’t yet know about your online shop!

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Real Estate

Title of Resource (Naffis) (H1)

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Introducing Adwave: Revolutionizing TV Advertising for SMB's

April 18, 2025

Introducing Adwave: Revolutionizing TV Advertising for SMB's

Introducing Adwave, the AI-powered platform revolutionizing TV advertising by making it easy, affordable, and accessible for small businesses and creators.