Industry-specific insights and strategies for TV advertising.
Retail > Gift & Specialty
Specialty retail is a different game than big-box shopping. Your customers don't come to you for the lowest price on commodity products. They come because you offer something specific: curated ...
Financial > Banks & Credit Unions
Community banks and credit unions have something the big national chains will never replicate: genuine local relationships. You know your customers by name. You sponsor the Little League team. You&...
Retail > Furniture
Furniture retailers face a challenging market. Online competitors offer unlimited selection and next-day delivery. Big-box chains leverage massive advertising budgets. Yet independent furniture sto...
Retail > Apparel & Boutiques
Boutiques and clothing stores compete in one of retail's most challenging categories. You're up against fast fashion giants, online retailers with unlimited selection, and the convenience o...
Events & Entertainment > Entertainment Venues
Bowling alleys and family entertainment centers compete for leisure time and discretionary spending. When families decide how to spend a Saturday afternoon, you're competing against movie theat...
Fitness & Recreation > Golf
Golf courses and country clubs face a unique marketing challenge. Your potential members and guests make decisions months before they show up. Someone considering a membership thinks about it for w...
Events & Entertainment > Entertainment Venues
People are looking for fun. After years of screen time and isolation, families and friend groups actively seek experiences they can share together. Escape rooms, trampoline parks, axe throwing venu...
Real Estate > Senior Living
Choosing senior care for a loved one is among the most difficult decisions families face. Adult children research facilities while managing guilt about the transition. They want to find a place whe...
Education & Enrichment > Preschools & Childcare
Choosing childcare is one of the most personal decisions parents make. They're not just looking for a place to leave their children while they work. They're searching for a safe, nurturing ...
Education & Enrichment > Tutoring
Every parent wants their child to succeed. When grades slip, test scores disappoint, or college admissions loom, parents actively seek help. They search for tutoring centers that can make the diffe...