Step-by-step guides to help you master TV advertising with Adwave.
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Nielsen’s Q2 2025 Ad‑Supported Gauge shows 73.6% of U.S. TV time was ad‑supported (vs. 26.4% non‑ad‑supported), a +1.2 point rise from Q1. Within ad‑supported viewing, streaming led the mix.
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Latest Nielsen Gauge: Streaming accounted for 47.3% of U.S. TV time in July 2025 (record high), vs. broadcast 18.4% and cable 22.2%.
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Make your own TV commercial right now – and connect with new customers in your city or town who don’t yet know about your online shop!