Expert insights and analysis on TV advertising trends and best practices.
insights
Ad-supported streaming will grow from $54B to $218B globally by 2033. 73% of all TV viewing already occurs on ad-supported platforms.
insights
Cord cutting continues despite Q3 2025's surprising subscriber gain. Pay TV lost 5.8% YoY with 77M cord-cutter households now outnumbering cable.
insights
TV advertising costs are diverging: streaming CPMs stable at $26-27 while linear TV faces pricing pressure. See what this means for your advertising budget.
insights
CTV advertising is projected to reach $38 billion in 2026, with 14% growth continuing the channel's dominance. See the full market forecast through 2029.
insights
In Q2 2025, 73.6% of U.S. TV time was ad‑supported, up 1.2 points from Q1. Streaming led the ad‑supported mix.
insights
Streaming has already overtaken cable with 47.3% vs 26.7% viewing share. Learn about the historic crossover and what advertisers should do as cable continues declining.
insights
In July 2025, streaming accounted for 47.3% of U.S. TV time, a record high.
insights
FAST services capture 5.7% of TV viewing and grew 54% in 15 months while SVOD growth plateaus. Compare free vs paid streaming market share.
insights
Discover the top TV advertising trends shaping 2026. From AI-powered creative to FAST channel growth, learn what small businesses need to know about the future of TV advertising.
insights
Hulu has 51M subscribers and 2.1% TV viewing share vs Peacock's 41M subscribers and 1.6% viewing share.