Adwave resources
Insights & Trends · Page 11
Expert insights on TV, social, search, and multichannel advertising for small businesses. - Page 11
213 resources
Streaming TV Ad Spend: Q4 2025 Data
U.S. advertisers spent $33 billion on streaming TV in 2025, up 16% year-over-year. Explore the Q4 data by platform, buying method, and advertiser category, plus what it means fo...
How many Americans have cut the cord? (Q4 2025)
77M+ households have cut the cord. Streaming hit a record 47.5% of TV viewing in December 2025. Get the latest data on who's leaving cable and where they're watching now.
CTV Advertising Market Size: Q4 2025 Data
U.S. CTV ad spending hit $33.35B in 2025, up 16% YoY. Explore platform breakdowns, CPM trends, growth drivers, and what the expanding market means for small business advertisers.
Best Advertising for Restaurants: A Complete Comparison
Compare Google Ads, social media, Yelp, streaming TV, and more for restaurant marketing. Find out which channels deliver the best ROI for your budget.
Disney+ TV Viewing Share in Q4 2025: December Data
Disney Streaming captured 4.7% of U.S. TV viewing in December 2025. See how Disney+, Hulu, and ESPN+ perform as a bundle, year-over-year trends, and what the data means for adve...
Super Bowl Commercial Cost 2026: $8 Million for 30 Seconds
A 30-second Super Bowl LX spot costs $8 million in 2026. See the full cost breakdown and discover how small businesses can get on TV for $30/day.
How Many FAST Channels Exist in 2026?
Over 1,900 FAST channels now exist globally, with 21% growth in 2025 and 1.8 billion U.S. viewing hours. See the full breakdown by content category, platform, and what this expl...
CTV vs Social Video: Market Size Comparison 2026
CTV ad spend hits $38B while social tops $121B in 2026, but growth rates tell a different story. Compare market size, engagement, CPMs, and ROI for CTV, social video, and digita...
What Percentage of TV is Broadcast? (Q4 2025)
Broadcast TV fell to 21.4% of viewing in December 2025 while streaming surged to a record 47.5%. See the full Nielsen breakdown, cost comparisons between broadcast and CTV, and ...
Which Streaming Service Has the Most Viewers? (Q4 2025)
YouTube leads at 12.7%, Netflix follows at 9.0%, and streaming hit a record 47.5% of all TV viewing in December 2025. Full platform rankings, subscriber counts, and advertiser c...
Cable vs Streaming TV Viewing Share (Q4 2025)
December 2025 Nielsen data shows streaming at record 47.5% of TV viewing while cable hits all-time low of 20.2%.
What Is Netflix's Share of TV Viewing? (Q4 2025)
Netflix hit a record 9.0% of total U.S. TV viewing in December 2025, fueled by Stranger Things and NFL games. Full Nielsen data plus how small businesses can now reach Netflix's...