Adwave resources
Insights & Trends · Page 10
Expert insights on TV, social, search, and multichannel advertising for small businesses. - Page 10
213 resources
How many Americans have cut the cord? (Q1 2026)
Only 34.4% of U.S. households still subscribe to traditional pay-TV. 5 million cut the cord in 2025 alone. Q1 2026 breakdown and what it means for local advertisers.
How big is the CTV advertising market? (Q1 2026)
U.S. CTV advertising will reach $37.95 billion in 2026, up 14.5% year-over-year per eMarketer's December 2025 forecast. Breakdown, drivers, and what it means for small business ...
What is broadcast TV's share of viewing? (Q1 2026)
Broadcast TV held 21.7% of U.S. TV viewing in February 2026, boosted by Super Bowl LX and the Winter Olympics. Q1 2026 data and what it means for local advertisers.
Which streaming service has the most viewers? (Q1 2026)
YouTube leads U.S. streaming at 12.7% of TV viewing in Q1 2026, followed by Netflix at 9.0% and Disney at 8.3%. The full ranking and what it means for local advertisers.
What is Netflix's share of TV viewing? (Q1 2026)
Netflix held 9.0% of U.S. TV viewing in January 2026, second only to YouTube. Q1 2026 data, the rise of the ad tier, and what it means for small business advertising.
How much TV viewing is cable vs streaming? (Q1 2026)
Streaming hit a record 47.0% of U.S. TV viewing in January 2026 while cable sank to 20.0% in February. The full Q1 2026 breakdown and what it means for local advertisers.
What is YouTube's share of TV viewing? (Q1 2026)
YouTube held 12.7% of U.S. TV viewing through January and February 2026, before the Super Bowl and Olympics temporarily pushed NBCUniversal-Versant ahead. What Q1 2026 means for...
Average Streaming Subscriptions per Household (Q4 2025)
American households average 3-5 streaming subscriptions at $61-70/month, with 83% of adults using streaming services. Updated Q4 2025 data on subscriber counts, spending trends,...
Q1 2026 TV Advertising Review: What Worked for SMBs
A data-driven look at Q1 2026 CTV advertising trends for small businesses, covering what worked (live sports, creative rotation, multi-channel lift) and what to plan for Q2.
5 Political Advertising Trends for the 2026 Midterms
Five political advertising trends shaping the 2026 midterms: CTV voter targeting, AI-generated campaign ads, first-party data strategies, and cross-screen attribution.
TV Advertising Trends for Small Businesses (2026)
The TV advertising trends working for small businesses in 2026, from AI-generated ads and hyperlocal CTV targeting to shoppable formats and self-serve platforms.
CTV Advertising in 2026: Updated Market Forecast
U.S. CTV ad spending is set to hit $38B in 2026, up 14% YoY. See the latest forecasts, platform breakdowns, and what this growth means for small business advertisers.