Adwave resources
Insights & Trends · Page 18
Expert insights on TV, social, search, and multichannel advertising for small businesses. - Page 18
212 resources
What Is Disney+'s Share of TV Viewing? (Q3 2025)
Disney+ captures 1.9% of TV viewing. Learn how the family streaming service compares to Netflix, YouTube, and other platforms.
What Percentage of TV is Broadcast? (Q3 2025)
Broadcast TV accounts for 20.1% of total U.S. TV viewing in 2025. Nielsen Gauge data shows streaming now dominates while broadcast continues to decline.
How Many Hours Do Americans Watch TV Per Day? (2026)
Americans watch about 3.7 hours of TV per day. 2026 breakdown by age, streaming vs cable share, and what it means for advertisers.
How much TV viewing is cable vs streaming? (Q1 2025)
Streaming now accounts for 45% of total TV viewing, while cable has dropped to 24%. For the first time in history, streaming exceeds combined cable and broadcast viewing.
How many streaming subscriptions does the average American have? (Q1 2025)
The average U.S. household has 4 paid streaming subscriptions, spending $46 per month. 83% of American adults use streaming services.
How much does a local TV ad cost? (Q2 2025)
Local TV advertising costs $20-40 CPM for streaming/CTV and $5-30 CPM for local cable. With platforms like Adwave, you can start for as little as $50.
What is YouTube's share of TV viewing? (Q2 2025)
YouTube held 12.4% of U.S. TV time in April 2025 (Nielsen Media Distributor Gauge). That is YouTube on TV screens, not the YouTube TV subscription.
CTV Advertising Statistics: 25 Numbers Every Marketer Needs in 2025
From streaming's 44.8% TV viewership share to $33B in ad spend, these 25 CTV statistics reveal why connected TV is reshaping how businesses reach audiences.