Adwave resources
Insights & Trends · Page 17
Expert insights on TV, social, search, and multichannel advertising for small businesses. - Page 17
212 resources
What percentage of streaming is free (FAST)? (Q3 2025)
Free ad-supported streaming (FAST) accounts for 5.7% of U.S. TV viewing. 45% of households now watch FAST services.
How much do Americans spend on streaming? (Q3 2025)
Americans spend $52/month on streaming in 2025, up 18% YoY. See how streaming costs compare to cable, subscription trends, and what it means for advertisers.
How many U.S. households have cable TV? (Q3 2025)
Just 34% of U.S. households have pay-TV in 2025, down from 80%+ in 2011. See the cable decline data, cord-cutting trends, and what it means for advertisers.
What is Hulu's share of TV viewing? (Q2 2025)
Hulu commands 2.1% of total TV viewing in the U.S. with approximately 51 million subscribers. Ranks #4 among streaming platforms.
How much do small businesses spend on TV ads? (Q3 2025)
Small businesses now allocate 5-15% of their ad budgets to TV, with CTV campaigns from $30/day. See real spending benchmarks and how streaming changed the game.
What is programmatic TV ad spending? (Q3 2025)
Programmatic TV ad spend hit $27 billion in 2025, covering 84% of all CTV buys. Explore how automated buying is opening TV advertising to businesses of every size.
How many CTV ads run on ad-supported tiers? (Q3 2025)
Ad-supported streaming just hit 100M+ U.S. subscriptions. See platform-by-platform ad loads, impression volumes, and what the surge means for advertisers of all sizes.
How many U.S. homes have a smart TV? (Q2 2025)
79% of U.S. households now own a smart TV, up from 66% in 2020. Parks Associates reports 68% of internet households have smart TVs.
How much of TV ad spend is CTV? (Q3 2025)
CTV now captures 38% of total U.S. TV ad spend, up from 15% in 2020. See the latest data on the shift from linear to streaming and what it means for advertisers.
How much do advertisers spend on streaming TV? (Q3 2025)
U.S. advertisers will spend $33 billion on CTV/streaming TV ads in 2025. See spend by platform, growth trends, and what it means for your business.
Which streaming service has the most viewers? (Q2 2025)
YouTube leads all streaming services with 12.5% of total TV viewing, followed by Netflix at 8.5%. By global subscribers, Netflix leads with 302 million.
What is Max's share of TV viewing? (Q3 2025)
Max (formerly HBO Max) captures 1.2% of total US TV viewing time.