Adwave resources
Insights & Trends · Page 16
Expert insights on TV, social, search, and multichannel advertising for small businesses. - Page 16
212 resources
How many households have Peacock? (Q3 2025)
Peacock has 41 million paid subscribers as of 2025, generating $1.2B quarterly revenue. Complete breakdown of NBCUniversal's streaming platform.
How many people have Hulu? (Q3 2025)
Hulu has 64 million paid subscribers in the US as of late 2025. Complete breakdown of Hulu's subscriber growth.
How fast is CTV advertising growing? (Q2 2025)
CTV advertising grew 16% year-over-year in 2024. Spending projected to reach $33 billion in 2025. Digital video capturing 60% of TV ad spend.
2025 State of SMB TV Advertising Report
Key trends and benchmarks from the 2025 SMB TV advertising landscape. Explore adoption rates, spending patterns, performance metrics, and what's fueling CTV growth.
How many Americans use YouTube on TV? (Q3 2025)
150 million Americans watch YouTube on connected TVs monthly. YouTube now captures 11.6% of total TV viewing time.
How many U.S. households have Netflix? (Q3 2025)
Netflix reaches 83.8 million U.S. subscribers. Ad-supported tier drives growth with 70M+ global ad tier members.
How many Americans have Amazon Fire TV? (Q3 2025)
Amazon Fire TV has sold 250+ million devices globally with 14% North American market share. Complete breakdown of Fire TV adoption.
What is Roku's share of TV viewing? (Q2 2025)
Streaming on Roku devices accounts for 21.4% of all TV viewing, surpassing broadcast TV (18.4%). The Roku Channel alone captures 2.8%.
What percentage of TV viewing is live sports? (Q3 2025)
Digital live sports viewership growing 8.3% YoY while traditional declines. 60% of TV time now on streaming.
Do more people stream on mobile or TV? (Q3 2025)
Connected TVs capture 58% of streaming video time vs 48.6% on mobile. Where people watch matters.
How much primetime TV is streaming? (Q3 2025)
Streaming captures 46% of primetime TV viewing in 2025. Evening viewing habits have shifted dramatically.
What is Amazon Prime Video's share of TV? (Q2 2025)
Amazon Prime Video commands 3.4% of total TV viewing, with 200M+ global subscribers. Viewing grew 12% month-over-month in recent data.