Adwave resources
Insights & Trends · Page 12
Expert insights on TV, social, search, and multichannel advertising for small businesses. - Page 12
213 resources
What is YouTube's share of TV viewing? (Q4 2025)
YouTube commands 12.7% of all U.S. TV viewing in Q4 2025, outpacing Netflix and every other streaming platform. Nielsen Gauge data broken down by age, time of day, and what it m...
Prime Video Ad-Supported Viewers: 115M+ Americans See Ads Monthly
Amazon Prime Video reaches over 115 million Americans with advertising each month after launching ads in January 2024.
Disney Ad-Supported Viewers: 157M Monthly Active Users
Disney reaches 157 million ad-supported monthly active users on Disney+, Hulu, and ESPN+.
2025 in Review: What Worked for Small Business Advertising
A data-driven look at which advertising channels delivered for small businesses in 2025, from streaming TV's breakthrough to social media's decline, plus lessons for 2026.
Will Ad-Supported Streaming Keep Growing?
Ad-supported streaming will grow from $54B to $218B globally by 2033. 73% of all TV viewing already occurs on ad-supported platforms.
Is Cord Cutting Slowing Down?
Cord cutting continues despite Q3 2025's surprising subscriber gain. Pay TV lost 5.8% YoY with 77M cord-cutter households now outnumbering cable.
Are TV Advertising Costs Going Up or Down?
TV advertising costs are diverging: streaming CPMs stable at $26-27 while linear TV faces pricing pressure. See what this means for your advertising budget.
How Big Will CTV Advertising Be in 2026?
CTV advertising is projected to reach $38 billion in 2026, with 14% growth continuing the channel's dominance. See the full market forecast through 2029.
What percentage of U.S. TV time is ad-supported vs. ad-free? (Q2 2025)
In Q2 2025, 73.6% of U.S. TV time was ad‑supported, up 1.2 points from Q1. Streaming led the ad‑supported mix.
Will Streaming Overtake Cable Completely?
Streaming has already overtaken cable with 47.3% vs 26.7% viewing share. Learn about the historic crossover and what advertisers should do as cable continues declining.
What share of TV viewing is streaming? (Q2 2025)
In July 2025, streaming accounted for 47.3% of U.S. TV time, a record high.
2026 TV Advertising Predictions: What's Next for Small Business
Discover the top TV advertising trends shaping 2026. From AI-powered creative to FAST channel growth, learn what small businesses need to know about the future of TV advertising.