Adwave resources
Insights & Trends · Page 13
Expert insights on TV, social, search, and multichannel advertising for small businesses. - Page 13
161 resources
How much of TV ad spend is CTV? (Q3 2025)
CTV now captures 38% of total U.S. TV ad spend, up from 15% in 2020. See the latest data on the shift from linear to streaming and what it means for advertisers.
How much do advertisers spend on streaming TV? (Q3 2025)
U.S. advertisers will spend $33 billion on CTV/streaming TV ads in 2025. See spend by platform, growth trends, and what it means for your business.
What is Pluto TV's share of viewing? (Q3 2025)
Pluto TV captures approximately 1.0% of total U.S. TV viewing.
Which streaming service has the most viewers? (Q2 2025)
YouTube leads all streaming services with 12.5% of total TV viewing, followed by Netflix at 8.5%. By global subscribers, Netflix leads with 302 million.
What is Max's share of TV viewing? (Q3 2025)
Max (formerly HBO Max) captures 1.2% of total US TV viewing time.
What Is Disney+'s Share of TV Viewing? (Q3 2025)
Disney+ captures 1.9% of TV viewing. Learn how the family streaming service compares to Netflix, YouTube, and other platforms.
What Percentage of TV is Broadcast? (Q3 2025)
Broadcast TV accounts for 20.1% of total U.S. TV viewing in 2025. Nielsen Gauge data shows streaming now dominates while broadcast continues to decline.
How big is the CTV advertising market? (Q2 2025)
The U.S. CTV advertising market is projected at $33 billion in 2025, up 4x from $8 billion in 2020. Annual growth rates of 13-15% are expected through 2027.
How Many Hours Do Americans Watch TV Per Day? (2026)
Americans watch about 3.7 hours of TV per day. 2026 breakdown by age, streaming vs cable share, and what it means for advertisers.
How much TV viewing is cable vs streaming? (Q1 2025)
Streaming now accounts for 45% of total TV viewing, while cable has dropped to 24%. For the first time in history, streaming exceeds combined cable and broadcast viewing.
How many streaming subscriptions does the average American have? (Q1 2025)
The average U.S. household has 4 paid streaming subscriptions, spending $46 per month. 83% of American adults use streaming services.
What is the average CTV CPM? (Q1 2025)
The average CTV CPM ranges from $25-35 for small business advertisers, with platform-specific rates varying from $10 (Hulu) to $65 (Netflix direct buys).