Adwave resources
Insights & Trends · Page 13
Expert insights on TV, social, search, and multichannel advertising for small businesses. - Page 13
212 resources
Hulu vs Peacock: Which has more viewers? (Q4 2025)
Hulu has 51M subscribers and 2.1% TV viewing share vs Peacock's 41M subscribers and 1.6% viewing share.
Marketing Resolutions for 2026: What Smart Small Businesses Are Planning
Plan your 2026 marketing now. These six marketing resolutions will help small businesses diversify channels, build brand, and get ahead of competitors next year.
CTV vs linear TV: What's the difference? (Q4 2025)
CTV delivers content via internet on-demand while linear TV broadcasts on schedules. Complete comparison of targeting, measurement, and advertising differences.
Cable vs streaming: Which has more viewers? (Q4 2025)
Streaming captures 44.8% of TV viewing vs cable's 24.1%. Complete comparison of viewership, demographics, and the shift in how Americans watch television.
How Many People Use Netflix's Ad-Supported Plan?
Netflix's ad-supported tier reaches 190 million monthly active viewers globally as of November 2025. In the U.S., 45% of Netflix households now watch on the ad tier.
What is CTV household penetration? (Q2 2025)
90% of U.S. households have CTV devices in 2025. Over 250 million CTV viewers. Streaming represents 43.8% of TV time.
Netflix vs YouTube: Which has more viewers? (Q4 2025)
YouTube leads TV viewing with 13.4% share vs Netflix's 8.8%. Complete comparison of viewership, subscribers, and advertising opportunities.
How Many Small Businesses Are in the U.S.?
There are 36.2 million small businesses in the U.S. as of 2025, accounting for 99.9% of all businesses and 46% of private sector employment.
How effective is TV for brand awareness? (Q4 2025)
TV generates 23% brand awareness lift vs 9% for digital. Complete breakdown of TV and CTV advertising effectiveness for brand building.
Do consumers trust TV ads more than digital? (Q4 2025)
46% of consumers trust TV ads vs just 19% for social media. Complete breakdown of consumer trust patterns by advertising channel.
What is Peacock's share of TV viewing? (Q2 2025)
Peacock holds 1.6% of total TV viewing. NFL drives Sunday share to 2.0%. Monthly viewing grew 19% in October 2025.
How much do car dealers spend on TV ads? (Q4 2025)
Car dealerships spend $528,923 annually on advertising with 65% going to digital. Complete breakdown of auto dealer TV and CTV advertising spend.