Fictional campaign walkthroughs

A business goal.
A campaign built around it.

Follow the idea from an owner’s brief to ads built for TV, search, social, and display.

These businesses and briefs are fictional examples.

Explore the ad library →

Oak-fire seafood at fictional restaurant Harbor & Pine — Harbor & Pine · Fictional exampleInside the brief →

Start with a business goal

A reason to notice.
A reason to take the next step.

Original fictional businesses and owner briefs. Explore the thinking behind the ads.

Explore every ad format ↗

Restaurant · Harbor & Pine

Make dinner plans feel like a decision already made.

“I want someone to picture their next dinner here before they ever open the menu.”

Fictional restaurant owner brief

Lead with the seafood and the setting. Carry one invitation from a short social hook to a dockside TV story, then make the menu and reservation easy to find in search.

Campaign actionReserve a table →

Local service · Brightside Bikes

Turn a familiar annoyance into a useful next step.

“I want the rider who keeps putting off a tune-up to know exactly where to start.”

Fictional bike-shop owner brief

Show the care behind the service. Use a relatable social opening, practical search copy and a clear booking invitation that carries across placements.

Campaign actionBook a tune-up →

Real estate · Northgate Rentals

Help someone picture the space as part of their day.

“I want people to see how the light and the layout could fit their everyday life.”

Fictional rental-business brief

Let the space tell the story. Show the rooms in video, keep the details clear in the feed, and connect an interested searcher with available homes and a tour.

Campaign actionSchedule a tour →