Adwave resources
Insights & Trends · Page 19
Expert insights on TV, social, search, and multichannel advertising for small businesses. - Page 19
218 resources
Insights
What is YouTube's share of TV viewing? (Q2 2025)
YouTube held 12.4% of U.S. TV time in April 2025 (Nielsen Media Distributor Gauge). That is YouTube on TV screens, not the YouTube TV subscription.
Insights
CTV Advertising Statistics: 25 Numbers Every Marketer Needs in 2025
From streaming's 44.8% TV viewership share to $33B in ad spend, these 25 CTV statistics reveal why connected TV is reshaping how businesses reach audiences.