Adwave resources
Insights & Trends · Page 7
Expert insights on TV, social, search, and multichannel advertising for small businesses. - Page 7
213 resources
Your 2026 Guide to What Is First Party Data
Wondering what is first party data and why it matters for your business? Learn how to collect, use, and activate it for growth, even with limited resources in
Mobile App Promo Video Playbook for SMBs
Plan, script, shoot, and ship a mobile app promo video that converts. Includes platform specs, sample scripts, and distribution tips for small businesses.
What Is KPI Tracking and How to Use It for Growth
Learn what is KPI tracking, why it matters, common KPI types, and how Adwave supports real-time TV ad performance measurement for local businesses.
How to Track Phone Calls for SMBs Without Losing the Lead
Learn how to track phone calls from ads, websites, and TV with a practical SMB guide covering setup, attribution, KPIs, and ROI.
What Is Contextual Targeting? A Guide for Small Businesses
What is contextual targeting - Learn what contextual targeting is and how small businesses can use it to reach the right audience at the right time
8 Powerful Travel Ad Examples to Inspire Your Campaign
Explore 8 impactful travel ad examples from top brands. Learn how to adapt these strategies for your business and launch effective campaigns in minutes.
Dynamic Creative Optimization Explained: A 2026 Guide
Learn what dynamic creative optimization is, how it works, and how to use it in 2026. Practical guide with examples, KPIs, and a roadmap for small businesses.
What is YouTube's share of TV viewing? (Q2 2026)
YouTube took 13.4% of U.S. TV viewing in April 2026, its sixth straight month at No. 1. What Q2 2026 Nielsen Gauge data means for reaching viewers on connected TV.
What is Tubi's share of TV viewing? (Q2 2026)
Tubi reached a platform-best 2.3% of U.S. TV viewing in April 2026, a free service ahead of Peacock and Paramount+. Its 100M+ young, cord-cutting audience and what it means for ...
How many U.S. homes have a smart TV? (Q2 2026)
Roughly 90% of U.S. TV households now have a connected TV device and 243M+ Americans will watch CTV in 2026. What near-universal smart TV penetration means for small business ads.
What is Roku's share of TV viewing? (Q2 2026)
The Roku Channel is a top-five streaming service at ~3% of U.S. TV viewing, while 21% of all TV runs through Roku devices. Why Roku is one of the most SMB-accessible CTV platforms.
What is Peacock's share of TV viewing? (Q2 2026)
Peacock hit 1.2% of U.S. TV viewing in April 2026, spiking to 3.0% around the Super Bowl and Olympics. Its 46M subscribers, NBA deal, and what its ad-supported audience means fo...