insights

YouTube accounts for 10.6% of U.S. TV viewing, making it the #1 streaming platform by viewing share according to Nielsen.

insights

From streaming's 44.8% TV viewership share to $33B in ad spend, these 25 CTV statistics reveal why connected TV is reshaping how businesses reach audiences.

April 18, 2025

Introducing Adwave, the AI-powered platform revolutionizing TV advertising by making it easy, affordable, and accessible for small businesses and creators.