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insights
Americans spend $52/month on streaming in 2025, up 18% YoY. See how streaming costs compare to cable, subscription trends, and what it means for advertisers.
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Just 34% of U.S. households have pay-TV in 2025, down from 80%+ in 2011. See the cable decline data, cord-cutting trends, and what it means for advertisers.
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Hulu commands 2.1% of total TV viewing in the U.S. with approximately 51 million subscribers. Ranks #4 among streaming platforms.
guides
We tested 5 marketing channels at $50 each. See which delivered the best results for small businesses, including a surprising winner.
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Small businesses now allocate 5-15% of their ad budgets to TV, with CTV campaigns starting at $50. See real spending benchmarks and how streaming changed the game.
guides
Learn how CTV retargeting works to reach website visitors on streaming TV. Technical guide covering pixels, attribution, and creative best practices.
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Programmatic TV ad spend hit $27 billion in 2025, covering 84% of all CTV buys. Explore how automated buying is opening TV advertising to businesses of every size.
guides
Learn how to differentiate your local business from competitors. Actionable strategies to stand out, get noticed, and be the business customers choose.
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Ad-supported streaming just hit 100M+ U.S. subscriptions. See platform-by-platform ad loads, impression volumes, and what the surge means for advertisers of all sizes.
insights
79% of U.S. households now own a smart TV, up from 66% in 2020. Parks Associates reports 68% of internet households have smart TVs.
