Adwave resources
Resources & Guides · Page 63
Advertising guides, industry reports, and ad examples for TV, search, and social. - Page 63
773 resources
How to Calculate TV Advertising ROI (2026)
Learn practical methods to measure and prove TV advertising ROI. From direct response tracking to brand lift measurement, get the frameworks you need.
Which streaming service has the most viewers? (Q2 2025)
YouTube leads all streaming services with 12.5% of total TV viewing, followed by Netflix at 8.5%. By global subscribers, Netflix leads with 302 million.
How Small Businesses Can Compete with Big Brands in 2025
Learn the strategies small businesses use to compete with larger competitors. Discover how accessible marketing channels have made advertising more accessible.
What is Max's share of TV viewing? (Q3 2025)
Max (formerly HBO Max) captures 1.2% of total US TV viewing time.
What Is Disney+'s Share of TV Viewing? (Q3 2025)
Disney+ captures 1.9% of TV viewing. Learn how the family streaming service compares to Netflix, YouTube, and other platforms.
Facebook Ads Not Working? 7 Alternatives That Might Work Better
Facebook ads falling flat? Explore 7 alternatives, from Google Local Service Ads and TikTok to CTV and Pinterest, and find the channels that fit your business.
What Percentage of TV is Broadcast? (Q3 2025)
Broadcast TV accounts for 20.1% of total U.S. TV viewing in 2025. Nielsen Gauge data shows streaming now dominates while broadcast continues to decline.
How Many Hours Do Americans Watch TV Per Day? (2026)
Americans watch about 3.7 hours of TV per day. 2026 breakdown by age, streaming vs cable share, and what it means for advertisers.
The Ultimate Guide to CTV Ad Creative That Converts
Create CTV ad creative that drives results. Get proven tips on storytelling, pacing, calls to action, and visual design for 30-second streaming TV spots.
CTV Ad Creative Best Practices (2026)
Learn how to create CTV ad creative that drives results. Discover proven hooks, storytelling techniques, and CTAs for streaming TV ads that convert.
How much TV viewing is cable vs streaming? (Q1 2025)
Streaming now accounts for 45% of total TV viewing, while cable has dropped to 24%. For the first time in history, streaming exceeds combined cable and broadcast viewing.
CTV vs YouTube Ads: Which Delivers Better Results for Local Business?
CTV vs YouTube ads compared for local businesses. See how completion rates, targeting, costs, and brand trust stack up so you can pick the right channel for your goals.