Resources & Guides - Page 63

insights

CTV now captures 38% of total U.S. TV ad spend, up from 15% in 2020. See the latest data on the shift from linear to streaming and what it means for advertisers.

guides

Learn practical strategies to build brand awareness for your small business. From free tactics to affordable TV advertising, get your business known.

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U.S. advertisers will spend $33 billion on CTV/streaming TV ads in 2025. See spend by platform, growth trends, and what it means for your business.

guides

Learn practical methods to measure and prove TV advertising ROI. From direct response tracking to brand lift measurement, get the frameworks you need.

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Pluto TV captures approximately 1.0% of total U.S. TV viewing.

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YouTube leads all streaming services with 12.5% of total TV viewing, followed by Netflix at 8.5%. By global subscribers, Netflix leads with 302 million.

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Max (formerly HBO Max) captures 1.2% of total US TV viewing time.

guides

Learn the strategies small businesses use to compete with larger competitors. Discover how accessible marketing channels have leveled the playing field.

guides

Learn how to advertise on Peacock for your small business. Complete guide to costs, targeting, and accessing premium NBC inventory starting at $50.

insights

Disney+ captures 1.9% of TV viewing. Learn how the family streaming service compares to Netflix, YouTube, and other platforms.