guides
Discover what is linear TV advertising and how it works for businesses. Learn the costs, key differences from streaming, and when it makes sense to invest.
insights
YouTube leads TV viewing with 13.4% share vs Netflix's 8.8%. Complete comparison of viewership, subscribers, and advertising opportunities.
guides
Discover what is dynamic ad insertion and how it revolutionizes video advertising. This guide explains how DAI works to boost revenue and viewer engagement.
guides
Unlock campaign ROI with our complete guide to advertising effectiveness measurement. Learn key metrics, methods, and practical strategies for real results.
insights
There are 36.2 million small businesses in the U.S. as of 2025, accounting for 99.9% of all businesses and 46% of private sector employment.
insights
TV generates 23% brand awareness lift vs 9% for digital. Complete breakdown of TV and CTV advertising effectiveness for brand building.
using adwave
A video tutorial for getting started with Adwave to get your brand on TV.
guides
Plan your Small Business Saturday marketing campaign with TV advertising. Learn timeline strategies, creative ideas, and how to maximize the biggest day for local businesses.
insights
46% of consumers trust TV ads vs just 19% for social media. Complete breakdown of consumer trust patterns across advertising channels.
insights
Peacock holds 1.6% of total TV viewing. NFL drives Sunday share to 2.0%. Monthly viewing grew 19% in October 2025.