guides
Learn how to target CTV ads by demographics, geography, interests, and behaviors. Build layered audience strategies that put your business in front of the right viewers.
insights
Most local ads vanish in a scroll. TV builds memory, trust, and results over time. Learn why small businesses get more lasting impact and better ROI when they shift from fleeting social impressions to steady, affordable TV exposure.
insights
70% of sports fans watch via streaming, with 40% streaming-only. 90% use at least one streaming service for games. Sports streaming statistics for 2025.
insights
The minimum budget for TV advertising ranges from $50 (Adwave) to $25,000+ for premium platforms. Ad creation is free with AI-powered platforms.
insights
A real cost-benefit breakdown of TV advertising for small businesses. Learn when TV pays off, what ROI to expect, and how to test it starting at just $50.
insights
Cord cutters watch similar amounts of TV but on streaming. 47% of viewing is now streaming vs 22% cable. 77M households have cut the cord.
guides
Compete with big brands this holiday season using TV ads on a small-business budget. Get timing strategies for Black Friday and Q4, creative tips, and industry-specific campaign approaches starting at $50.
insights
Lower-income households watch 33% more TV than higher-income households. Complete breakdown of TV viewing patterns by income level.
insights
Baby boomers watch nearly 5 hours of TV daily, more than 3x millennials. Complete breakdown of generational TV viewing habits.
guides
Compare the best advertising channels for restaurants in 2025. Google, Meta, Yelp, TV, and more—with real costs, pros/cons, and which works best for your goals.