insights
Streaming now accounts for 45% of total TV viewing, while cable has dropped to 24%. For the first time in history, streaming exceeds combined cable and broadcast viewing.
guides
CTV vs YouTube ads compared for local businesses. See how completion rates, targeting, costs, and brand trust stack up so you can pick the right channel for your goals.
case study
Kaimuki Dental spent $600/month on TV ads and grew new patient inquiries by 25%. Here's how they did it.
guides
A practical walkthrough of local advertising options organized by budget, from free channels to paid digital to streaming TV. Includes a 30-day test plan for any business.
guides
Advertise on Pluto TV's 80M+ monthly viewers at $15-25 CPMs. Covers the linear channel format, targeting options, ad creative tips, and how to get started for as little as $50.
insights
The average U.S. household has 4 paid streaming subscriptions, spending $46 per month. 83% of American adults use streaming services.
guides
Creators and influencers can build credibility beyond social algorithms with TV advertising. Covers ad types, targeting, budget starting at $50, and how to measure brand growth from streaming TV campaigns.
guides
Sports fans are the most engaged TV audience, and streaming has made reaching them affordable for local businesses. Get real costs, targeting strategies, and seasonal planning tips for CTV sports campaigns.
insights
The average CTV CPM ranges from $25-35 for small business advertisers, with platform-specific rates varying from $10 (Hulu) to $65 (Netflix direct buys).
guides
Learn how HVAC companies, plumbers, and contractors can use TV advertising to become the first call in their service area. Includes budget planning, seasonal strategies, and creative tips.