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TV advertising costs are diverging: streaming CPMs stable at $26-27 while linear TV faces pricing pressure. See what this means for your advertising budget.
guides
Understand what is retargeting advertising and how it converts missed opportunities into sales. Our guide explains how to re-engage valuable customers.
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CTV advertising is projected to reach $38 billion in 2026, with 14% growth continuing the channel's dominance. See the full market forecast through 2029.
guides
Discover what is cpm in advertising and learn practical strategies to calculate, analyze, and optimize your ad spend for higher ROI.
guides
Learn how to attract local customers with proven strategies from local SEO to community marketing to TV advertising.
guides
Discover how marketing automation for small businesses can save you time and drive growth. Our guide offers real-world strategies and tool recommendations.
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In Q2 2025, 73.6% of U.S. TV time was ad‑supported, up 1.2 points from Q1. Streaming led the ad‑supported mix.
insights
Streaming has already overtaken cable with 47.3% vs 26.7% viewing share. Learn about the historic crossover and what advertisers should do as cable continues declining.
guides
Learn how to market dental practice effectively with a practical playbook. TV ads, local SEO, retention tips, and proven strategies to attract new patients.
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Learn how to gain more real followers on Instagram with our guide on profile optimization, content strategy, and unique tactics like TV advertising.
