
Advertising for Vacation Rentals
Vacation Rental Advertising on TV, Social & Search
Reach travelers before they open a booking app. Professional ads for your vacation rental on TV, Meta, Google, TikTok, and more, with daily budgets from $30/day.
Start with your website
Waverunner

Google Search
Ad
Mountain Burger
Mountain Burger
Burgers crafted with locally sourced ingredients.
Mountain Burger · Promoted
Weeknight traffic up 18% on $500/month.
Restaurant

One creative · search, social, web, TV · one daily budget.
Be the getaway they remember
Booking platforms only reach travelers who are already searching, and there your property is one of fifty look-alikes competing on price. Adwave builds recognition for your rental on every channel travelers use (television, Meta, Google, TikTok, Reddit, web, and mobile) from one campaign and one budget. Paste your Airbnb, VRBO, or website URL . Waverunner pulls your best photos, amenities, and location highlights and builds a TV spot, image ads, and social video in about two minutes. Pick the ZIP codes or metro areas your guests travel from, set your budget, and your ads are live on Hulu, ESPN, Peacock, Google, Facebook, Instagram, and TikTok within 24 hours.
For more detail, read our vacation rental host advertising guide or browse all travel & hospitality advertising resources.
Where your ads run
- TikTok
- Web
- Mobile
- TV
- Audio
What customers are saying
“I love the Adwave product. I really like my campaign a lot and I appreciate all the work you and your team have put into any requests and...”
“Adwave helped me get more offers and secure additional listings!”
“As a local burger restaurant, we knew our food could win hearts, we just needed more people to know we existed. Adwave made it incredibly easy to create...”
Recognition beats the booking-fee race
When guests have seen your property on TV and again in their feeds, you are not one of fifty options on a results page. You are the one they remember, and the one they book direct. That visibility fills shoulder seasons in a way listing optimization cannot. A few extra booked nights cover months of advertising.
- more likely to search for your brand after seeing your TV spot
- 3x
- more consumer trust in TV ads than social ads, trust your search and social ads inherit
- 4x
- higher brand recall with TV in the mix than digital alone
- 60%
Industry brand-lift research
MarketingSherpa
Nielsen brand-lift studies
Ads made with Adwave
Real campaigns from real businesses, every one generated from a website URL.
Modern Homes Realty
Modern Homes Realty used Adwave to get home listings in front of the right people
Kenny Patton Real Estate
Kenny Patton Real Estate used Adwave to get home listings in front of the right people.
The Garage
The Garage showcases their dining experience and atmosphere with an ad built and run by Adwave
How it works
About five minutes to set up
From your website to live ads. No agency, no ad accounts.
You never open Meta Ads Manager, Google Ads, or a TV network account. Waverunner buys the placements for you from one daily budget.
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1
Paste your website
Waverunner reads your site, offers, and photos, then proposes the customers worth reaching.
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2
Approve your ads
Image ads, social video, and a TV spot come back finished. Change anything by chat before a dollar is spent.
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3
Set a daily budget and area
From $30/day. ZIP codes, a radius, a city, or nationwide. That number is all you pay for media.
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4
Go live and watch results
Ads run on TV, Google, Facebook, Instagram, TikTok, and the web. One report shows visits and conversions, including from TV.
Pricing
Waverunner
One daily budget. That is the whole bill.
No subscription, no contract, no agency retainer, and no platform fee on media. You add money to a prepaid wallet, set a daily budget, and pause whenever you like.
TV, Google, Facebook, and Instagram from $30/day. Reddit, Google Search, and TikTok switch on as you raise the budget. New accounts get $60 starter credit when they add a deposit.
- Starting daily budget
- $30/day
- To preview your ads
- $0
- To stop
- Pause
Prepaid. Raise or lower it any day.
See the finished ads before you add a card.
Charges stop. Your balance stays in the wallet.
Frequently Asked Questions
All FAQs-
Paste your Airbnb, VRBO, or property website URL. Adwave's AI pulls your photos, location details, amenities, and property highlights to build a professional 30-second TV spot plus matching image ads and social video. You can customize the script, music, photos, and branding before it goes live. The whole process takes about two minutes.
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Your ads run on Facebook, Instagram, Google (YouTube and Search), Reddit, TikTok, web, mobile, and television, including 100+ premium channels such as Hulu, Peacock, Paramount+, and local news. The key advantage for vacation rentals is geographic targeting. Instead of targeting where your property is located, you can target the cities and metro areas your guests typically travel from, reaching them at home before they start searching.
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Yes, and this is where TV advertising gets especially powerful for vacation rentals. If your beach house books mostly guests from Dallas and Houston, you can run ads in those metros directly. Target by ZIP code, city, or radius to reach your ideal guest demographics where they live, not where your property sits.
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Daily budgets start at $30/day from a prepaid wallet. You can review recommended ads without a card. New accounts get $60 starter credit (activates with a deposit within 14 days). There are no subscriptions, no contracts, and no hidden fees. Pause anytime and charges stop.
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Absolutely. Swap out photos and messaging anytime to match the season. Promote your ski cabin with winter shots in October, then switch to summer hiking visuals in the spring. You can update your ad in minutes without creating a new campaign from scratch.
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Your Adwave dashboard shows real-time data on ad views, geographic reach, channel performance, and spend. Beyond the dashboard, many hosts track results by monitoring booking inquiry volume, asking guests how they found the property, and comparing occupancy rates during campaigns versus off periods. The clearest signal is often an uptick in direct bookings outside of Airbnb and VRBO.
Resources
All Resources
Industries
TV Advertising for Vacation Rentals: VRBO & Airbnb Host Guide
Learn how TV advertising helps vacation rental owners drive direct bookings, avoid OTA fees, and fill calendars year-round.

Guides
Real Estate Marketing Ideas for 2026
The real estate market in 2026 is a tough one for agents and brokers. The agents who thrive aren't necessarily those with the biggest budgets.

Case Study
How Kenny Patton Built Local Brand Authority with TV Advertising
Kenny Patton spent $750/month on TV ads and grew listing appointments by 25%. Here's how he did it.
Paste your website. See your ads in minutes.
Waverunner builds the ads and runs them on TV, Google, Facebook, Instagram, and Reddit from $30/day. TikTok is early access. Preview without a card. Pause anytime.
For a walkthrough first, book a call.




