Why multichannel works
No single channel does it all. TV builds trust and memory; search and social capture the demand it creates. Waverunner runs the whole mix from one daily budget, and every channel makes the others work harder.
Start with your website
Waverunner
Google Search
Ad
Mountain Burger
Mountain Burger
Burgers crafted with locally sourced ingredients.
Mountain Burger · Promoted
Weeknight traffic up 18% on $500/month.
Restaurant
One creative · search, social, web, TV · one daily budget.
Your customers don't live on one channel. They watch Hulu at night, search Google when they need something, and scroll Instagram in between. A campaign that only shows up in one of those places misses how people decide. Waverunner by Adwave runs Meta, Google, Reddit, TikTok, web, mobile, and television as one campaign, because the channels work better together than any of them works alone. See how omnichannel works.
Where your ads run
- TikTok
- Web
- Mobile
- TV
- Audio
Every channel has a job
No single channel does everything well. The mix works because each one covers what the others can't.
TV makes your other ads work harder
Ads that build awareness make the ads that capture demand work better, and the effect grows over time. 71% of consumers buy from brands they recognize, and every channel in the mix makes you more recognizable on the others.
- more likely to search for your brand after seeing your TV spot
- 3x
- more consumer trust in TV ads than social ads, trust your search and social ads inherit
- 4x
- higher brand recall with TV in the mix than digital alone
- 60%
Industry brand-lift research
MarketingSherpa
Nielsen brand-lift studies
Be the first name customers think of
When a pipe bursts, people call the plumber they already know. When they need a realtor, they call the name that comes to mind. Most customers will not need you today. They will need you in three months, six months, or next year.
That is why the mix matters. TV ads reach people when they are relaxed and paying attention, and those impressions stick for months. Social keeps you in the feed between decisions. When they finally need you, search is there. One channel builds the memory and another one collects it.
The audience is already there. Streaming accounts for 47.3% of U.S. TV time, and 73.6% of that is ad-supported. The same people watching Hulu and Pluto TV are searching Google and scrolling Instagram the same evening. A multichannel campaign follows the whole path instead of betting on one step of it.
One budget, one report, and now it's affordable
Running channels separately means separate ad accounts, separate invoices, and four reports that disagree. Waverunner runs the whole mix from one daily budget with one report for views, clicks, conversions, and return on ad spend on every channel. Target by city, state, or nationally in one campaign.
Create professional ads in minutes. Review recommended ads without a card. $60 starter credit and going live need a deposit within 14 days. Launch the full mix, streaming TV alongside Meta, Google, Reddit, TikTok, web, and mobile, from one daily budget starting at $30/day. Prepaid wallet. Cancel anytime. See pricing.
What customers say
Small businesses in many industries use Adwave to reach new customers and grow in their local markets.
“I love the Adwave product. I really like my campaign a lot and I appreciate all the work you and your team have put into any requests and...”
“Adwave helped me get more offers and secure additional listings!”
“The graphics, music, and voiceover they created from my website were far more appropriate for my senior living service than what I saw elsewhere. The ad feels polished,...”
Pricing
Waverunner
One daily budget. That is the whole bill.
No subscription, no contract, no agency retainer, and no platform fee on media. You add money to a prepaid wallet, set a daily budget, and pause whenever you like.
TV, Google, Facebook, and Instagram from $30/day. Reddit, Google Search, and TikTok switch on as you raise the budget. New accounts get $60 starter credit when they add a deposit.
- Starting daily budget
- $30/day
- To preview your ads
- $0
- To stop
- Pause
Prepaid. Raise or lower it any day.
See the finished ads before you add a card.
Charges stop. Your balance stays in the wallet.
Frequently Asked Questions
All FAQs-
The halo effect is the lift your other channels get when TV runs. TV viewers are 3x more likely to search for your brand after seeing a spot, so your search ads convert demand TV created, and your social ads feel familiar instead of random. Awareness channels make performance channels perform.
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Waverunner by Adwave reads your website, generates the creatives (image ads, social video, and TV-ready spots) and runs them on Meta, Google, Reddit, TikTok, web, mobile, and television as one campaign. You never touch an ad account.
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Your streaming TV ads run on 100+ premium channels and networks including NBC, Hulu, ESPN, and more, as one leg of an omnichannel campaign. See our full channel list.
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You can paste your site and see recommended ads without a card. The $60 starter credit and going live activate when you add a deposit, within 14 days. Your whole multichannel campaign, including streaming TV, charges one daily budget ($30 to $10,000 a day) from a prepaid wallet. See pricing.
Resources
All Resources
Insights
What share of TV viewing is streaming? (Q2 2025)
In July 2025, streaming accounted for 47.3% of U.S. TV time, a record high.
Insights
What percentage of U.S. TV time is ad-supported vs. ad-free? (Q2 2025)
In Q2 2025, 73.6% of U.S. TV time was ad‑supported, up 1.2 points from Q1. Streaming led the ad‑supported mix.
News
Introducing Adwave: The AI Advertising Suite for Small Businesses
Introducing Adwave, the AI advertising suite that makes ads with Wavemaker and runs them with Waverunner for small businesses and creators.
