How do the channels help each other?

Social, video, TV, and audio can introduce your business and give people a reason to look you up. Search helps them find your offer when they are looking. Follow-up ads on social, Google, web, and mobile can bring interested visitors back. The same name, offer, and visual style help people connect those encounters.

Are Google Search and YouTube doing the same job?

Google Search responds to what someone types, such as a service, product, or business name. YouTube uses video to introduce your business, explain an offer, or remind someone who has already shown interest. Both can lead to a sale, but they reach people in different situations.

Does every customer see the ads in the same order?

No. Someone might discover you on Instagram and search for you later. Another person might find you through search, leave your site, then return after a follow-up ad. A campaign should make sense from any starting point. Running several channels does not mean every person sees every ad.

How does Adwave run the campaign?

You approve the creative, choose the area and daily budget, and launch from your wallet. Adwave handles eligible channel delivery and reviews performance to adjust bids, audiences, creative, and allocation. You can pause or change the budget. Manage a campaign.

Which channels can I run at my budget?

Business campaigns start at $30/day. Published budget thresholds include Reddit from about $35/day and Google Search from $67/day. TikTok is early access from $91/day and requires selection in Customize. Budget alone does not make a channel ready: audiences, creative, review, and inventory also matter. Check channel readiness.

Why multichannel works

A social ad introduces your business. A video shows what you do. Search helps someone find you when they need you. Connect those moments with ads that people recognize wherever they see you.

Start with your website

Adwave

Google Search

Harbor & Pine

Dockside Seafood Restaurant

Explore oak-grilled seafood and dockside dining at Harbor & Pine. Reserve a table.

Harbor & Pine · Promoted

A dinner plan for people who always end up saying “where should we go?”

Oak-grilled seafood, a table by the water, and a menu you can browse before you book. Meet Harbor & Pine.

Web

One creative · search, social, web, TV · one daily budget.

A rider might notice a local bike shop on Instagram, watch a repair video on YouTube, compare local shops on Google, and book a tune-up a week later. Each encounter answers a different question. The first puts the shop on their list. The next shows its work. The last makes it easy to book.

A multichannel campaign connects your ads around the same business, offer, and customer. Search, social, video, TV, web, mobile, and audio each give people another way to find you or come back.

Where your ads run

Facebook
Instagram
Google
Reddit
TikTok
Web
Mobile
TV
Audio

What each channel brings to the campaign

The roles overlap. Social can introduce your business and bring someone back to buy. Search can be a customer's first encounter with you. Use each format for the situation it reaches people in.

Channel	What it does	How it supports the others
Facebook & Instagram	Introduce an offer through images and short videos. Show products, customer reviews, and reasons to visit.	Give people a reason to search for you, or bring them back after a visit from another channel.
Google Search	Reach people looking for your product, service, or business name. Give them a direct path to act.	Help people find the offer they noticed elsewhere. Bring new visitors to your site who may need a follow-up.
YouTube & Google Demand Gen	Show your business in action with video and visual ads. Follow up with people who have shown interest.	Explain an offer first seen in a feed or search result, and give interested viewers a route back to your site.
Reddit	Reach people exploring interests, comparing options, and reading community discussions.	Put your business in the mix while people research, so they can look you up or visit your site to learn more.
TikTok	Introduce products and services through short vertical videos that show how they fit into everyday life.	Spark interest that can lead to a profile visit, a website visit, or a later search for your business.
Web & mobile	Reach people as they browse sites and use apps. Remind interested visitors about your offer.	Keep the business they found through search, social, or video familiar, with a clickable route back.
Streaming TV	Show your business with sight, sound, and motion during the shows people watch.	Reinforce the name and offer people see in their feeds, and give them a reason to search or visit later.
Audio	Reach listeners during music, podcasts, and other time away from a screen.	Repeat a recognizable business name and offer that listeners can find through search or recognize in a visual ad.

Available channels depend on your campaign and budget. TikTok is early access. See the current mix at each budget.

Give the next ad something to build on

Keep your business name, offer, and visual style consistent. Then use each ad to add information or make the next step easier.

Help people recognize you

A social ad can make your TV spot familiar. A video can make your search result recognizable. The connection works in either direction when the ads look and sound like the same business.

Answer the next question

A short clip can introduce a bike shop. A second ad can show its tune-up service or customer reviews. A search ad can take someone to prices and booking. Each adds a reason to choose the shop.

Make it easy to return

People leave websites to compare, ask someone else, or get on with their day. Follow-up ads on social, Google, web, and mobile can remind them of the offer and bring them back.

A tune-up booking might take a few visits

Imagine a local bike shop advertising its spring tune-ups.

Instagram starts the interest. A rider sees an ad for the shop's tune-up service and visits its website.
YouTube adds detail. A follow-up video shows what the tune-up includes. The rider has a better idea of what they would be paying for.
Search helps with the decision. The rider looks up the shop by name and checks its prices, location, and opening hours.
A mobile ad brings them back. A reminder links to the booking page when they have time to choose a date.

Another rider might hear an audio ad or see a TV spot first. Someone researching bikes on Reddit might visit the site and book straight away. These are possible paths; people can skip steps or take them in a different order.

Measure the campaign beyond the last click

In the bike-shop example, the mobile ad might get credit for the booking. The Instagram ad and YouTube video helped the rider decide to come back. A report that credits only the last click leaves those earlier encounters out.

Read views and reach alongside site visits, leads, sales, and total cost per customer. Look at results over time and check which ads bring useful visits. A view does not prove an ad caused a sale, and adding channels does not guarantee better results.

When you test a change to the mix, keep the offer and audience as consistent as possible. Compare total results so you can judge whether the campaign is bringing in more business for its budget.

Run the mix from one daily budget

Adwave creates ads from your website and runs your eligible channels as one campaign. Review the ads, choose the area you want to reach, and set your daily budget. See views, clicks, and conversions together in one report.

Campaigns start at $30/day with Facebook, Instagram, Google follow-up ads, mobile web, mobile apps, and TV. Reddit and Google Search become available as you raise the budget. TikTok is early access.

Preview your ads without a card. Add money to your prepaid wallet when you are ready to run them. See pricing and what your budget includes.

Ad library

Find ads for your industry.

Browse all ads ↗

Restaurant

Harbor & Pine

View ads →

Bike shop

Brightside Bikes

View ads →

Rental properties

Northgate Rentals

View ads →

Auto repair

Redbird Auto Care

View ads →

Pricing

Adwave

One daily budget. That is the whole bill.

No subscription, no contract, no agency retainer, and no platform fee on media. You add money to a prepaid wallet, set a daily budget, and pause whenever you like.

TV, Google, Facebook, and Instagram from $30/day. Reddit and Google Search switch on as you raise the budget. TikTok is available through early-access selection at an eligible budget. New accounts get $60 starter credit when they add a deposit.

See pricing and what a budget buys →

Starting daily budget: $30/day; Prepaid. Raise or lower it any day.
To preview your ads: $0; See the finished ads before you add a card.
To stop: Pause; Charges stop. Your balance stays in the wallet.

Frequently Asked Questions

All FAQs

Social, video, TV, and audio can introduce your business and give people a reason to look you up. Search helps them find your offer when they are looking. Follow-up ads on social, Google, web, and mobile can bring interested visitors back. The same name, offer, and visual style help people connect those encounters.
Google Search responds to what someone types, such as a service, product, or business name. YouTube uses video to introduce your business, explain an offer, or remind someone who has already shown interest. Both can lead to a sale, but they reach people in different situations.
No. Someone might discover you on Instagram and search for you later. Another person might find you through search, leave your site, then return after a follow-up ad. A campaign should make sense from any starting point. Running several channels does not mean every person sees every ad.
You approve the creative, choose the area and daily budget, and launch from your wallet. Adwave handles eligible channel delivery and reviews performance to adjust bids, audiences, creative, and allocation. You can pause or change the budget. Manage a campaign.
Business campaigns start at $30/day. Published budget thresholds include Reddit from about $35/day and Google Search from $67/day. TikTok is early access from $91/day and requires selection in Customize. Budget alone does not make a channel ready: audiences, creative, review, and inventory also matter. Check channel readiness.