Financial
September 30, 2025
Attract high-net-worth clients who already know your name
Financial advisors use TV advertising to build trust with affluent households and position themselves as the local expert clients rely on.
Table of Contents
High-net-worth clients don't choose financial advisors from Google Ads or cold calls. They work with professionals they've heard of—people who feel credible, established, and trustworthy. TV advertising builds that reputation faster than any other medium.
Why top advisors use TV advertising
Affluent households watch TV. A well-placed ad on CNBC, Fox Business, or during golf programming puts you in front of your ideal clients—people with assets to manage and complex financial needs.
Reach high-net-worth households: TV viewers skew higher-income. Advertising on premium channels like CNBC, Fox Business, golf, and financial programming puts you directly in front of people who need retirement planning, wealth management, and estate planning.
Position yourself as the local expert: TV ads make you feel established and credible. When someone needs financial advice, they call the advisor they've seen on TV—not a cold-calling stranger. You're already a familiar, trusted name.
Build trust before the first meeting: By the time a prospect calls, they already know your name and have seen you on TV. That builds instant trust and shortens the sales cycle dramatically. Prospects arrive pre-sold on your credibility.
Target affluent ZIP codes: Advertise specifically in the neighborhoods where your ideal clients live. Focus on high-income areas, retiree communities, or business districts. No wasted spend on audiences who don't need wealth management.
Stand out from competitors: While other advisors rely on referrals and seminars, you're building brand awareness on the channels affluent clients watch. When they're ready for financial advice, you're the name they remember.
Real results advisors are seeing
Financial advisors using Adwave report:
Consultation requests from qualified prospects with substantial assets
Prospects mentioning they saw the ad during initial calls
Increased name recognition at networking events and in the community
More referrals from existing clients who are proud to recommend an advisor they've seen on TV
How it works for financial advisors
Provide your website or RIA information. Our AI creates a commercial highlighting your expertise and services—retirement planning, wealth management, estate planning, or tax strategies.
Customize your messaging. Adjust tone to match your brand—whether warm and approachable or sophisticated and data-driven. Emphasize your specialties (retirees, business owners, physicians).
Target affluent areas. Focus on high-income ZIP codes, golf communities, or go metro-wide. Reach the exact demographic you serve.
Launch and track performance. Your ad goes live within 24 hours. Monitor views and measure impact through consultation requests and AUM growth.
Affordable pricing for advisors
Financial advisors invest heavily in client acquisition—seminars, events, lead services. For $50–$250/month, you can build the kind of brand awareness that brings high-value clients to you. One new client covers years of advertising.