Legal
September 30, 2025
Be the lawyer people remember when they need help
Personal injury, family law, criminal defense—TV advertising builds the name recognition that brings clients to your firm.
Table of Contents
TV advertising has always been the gold standard for law firms. Why? Because when someone needs a lawyer, they call the name they recognize—and TV is how you become that name. The problem? Traditional TV ads for lawyers cost thousands of dollars per month. Adwave changes that.
Why law firms advertise on TV
Be the name people remember: When someone gets injured, arrested, or needs a divorce attorney, they call the lawyer they have seen on TV. Name recognition is everything.
Build authority and trust: A TV commercial makes your firm feel established and credible. Potential clients trust TV-advertised attorneys more than random Google results.
Target your practice area geographically: Focus on the counties and cities where you practice. Perfect for personal injury, family law, and criminal defense attorneys serving specific regions.
Affordable for solo and small firms: You do not need a Morgan & Morgan budget. Start at $50/month and scale up as you grow.
How it works
Provide your website. We create a professional commercial highlighting your practice areas and experience.
Edit as needed. Adjust tone, emphasize specific case types, and include your phone number prominently.
Target your jurisdiction. Go county-wide, city-wide, or statewide depending on where you practice.
Track results. Monitor views and correlate with phone call volume and case inquiries.
Pricing
Law firms see measurable ROI from TV advertising. Start at $50/month and reach potential clients where they actually watch.