Apps
September 30, 2025
Drive app installs from the big screen to the small screen
Mobile app developers are turning to CTV to acquire users outside crowded app stores. Reach engaged audiences on streaming TV starting at just $50.
Table of Contents
App store ads and social media campaigns are saturated. CPIs are rising, and users are skeptical of mobile ads. Meanwhile, streaming TV viewers are leaned-back, engaged, and more receptive to discovering new apps—especially when the ad appears on a trusted platform like Hulu or ESPN.
Why mobile app developers advertise on TV
Reach users on the big screen: CTV ads appear while users are watching on their TV. When they see your app advertised, they can grab their phone and download immediately.
Higher-quality installs: TV viewers are less ad-fatigued than social media users. They pay attention, remember your app, and are more likely to install and engage.
Target by demographics and location: Go national or target specific metro areas. Perfect for apps with local utility (food delivery, ride-sharing, local services).
Brand building at scale: TV ads do not just drive installs—they build legitimacy. Seeing your app on TV makes it feel established and trustworthy.
How it works
Provide your app landing page or website. We pull screenshots, branding, and key features.
Review and edit the ad. Adjust visuals, voice-over, and messaging to highlight your app's value prop.
Choose your audience: national, local, or targeted by demographics.
Launch and measure. Track views, installs (via attribution tools), and ad spend in real time.
Pricing
Starting at $50/month for ~1,800 ad views. Test CTV as a user acquisition channel without breaking your budget.